Vacancy Type:
31 (Unikrn)

Are you creative at telling a product’s story to the Market? Do you enjoy understanding products' value propositions and translating them to consumers? Do you have an eye for consumer insights & driving product roadmaps?

If this is you, Entain is looking for a Product Marketing Manager to join the unikrn team in Sydney. You will develop comprehensive product marketing strategies and guidance in support of product strategies.


In 2021, Entain acquired unikrn to launch the company’s esports practice. unikrn is one of the world’s preeminent esports betting platforms. unikrn paved the wave in the sports betting industry by offering esports odds across 35 titles, as well as virtual esports and streamer betting. unikrn also boasts a skill-based betting platform that allows players to wager on themselves in ranked matches in the world’s most popular gaming titles.

What you will be doing

Product Launch Success

  • Working alongside product and marketing partners to plan and execute product launch campaigns.

  • Increasing percentage in sales/revenue after product launch.

  • Ensuring customer satisfaction scores related to product launches

Market Awareness and Positioning

  • Promoting product knowledge and awareness among internal and external customers.

  • Establish market share growth within the target segment.

  • Ensuring positive changes in brand perception and positioning.

Sales Enablement

  • Developing and delivering sales collateral and tools.

  • Using  and giving feedback on sales enablement resources.

  • Ensuring Business Development team satisfaction and effectiveness metrics.

Competitive Analysis

  • Monitoring and reporting on competitor activities regularly.

  • Comparing market share with key competitors.

  • Identifying competitive advantages and weaknesses.

Product Feedback and Improvement

  • Gathering and analyzing customer feedback on products.

  • Delivering of VoC insights to influence  product improvements.

  • Reducing product-related issues and customer complaints

What We Are Looking for

  • Passion for creating differentiated experiences and is excited by the opportunity to redefine what marketing looks like for our industry and beyond.

  • Experience and connection to the gaming / esports / youth culture industries, working with numerous stakeholders from publishers, properties and/or talent management.

  • Strong communication, problem solving, organizational and delegation skills are a must.

  • Collaboration with colleagues across all lines of business to identify and develop unique strategic programs to deliver against business objectives.

  • All around strategic thinker who is well-versed in culture, analytics, consumer insights and employs a customer first mindset to all experiential plans and activations.

  • Strong organizational and project management skills to manage multiple programs concurrently.

  • High energy, self-starter, team-oriented, innovative, and entrepreneurial spirit.

  • Has the ability to get things done while having fun. Come ready to contribute to a team that has a positive mind-set. 

  • Ability to work hours that accommodate team involvement across multiple time zones.


About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

Our vision is to be the world leader in betting, gaming and interactive entertainment, and we know that the most successful businesses are the most sustainable ones. Diversity and inclusion is key to sustainability and success and our goal is to attract, engage and retain the best talent globally, bringing the best thinking to our business from inside and outside of our sector. Our ambition is to make sure everyone at Entain feels valued, respected and included. Inclusion is embedded in everything we do, because we know when we feel respected and heard, we do our best work. Sustainability drives everything we do, and doing what’s right is one of our core values. Diverse teams have more creativity, imagination, innovation and problem solving capabilities. We are committed to tackling inequalities and creating a diverse and inclusive business. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.