As our CRM Executive working across our Bwin brand (Portugal) you'll strategically plan, execute, and optimize CRM campaigns to deliver customer engagement, retention, and reactivation. Your focus will be on delivering effective campaigns, monitoring performance, implementing personalization through automation, and staying ahead of industry trends. Our objective is to provide unique customer experiences through tailored engagement. Ultimately, your role will contribute to building effective customer relationships, achieving key performance indicators, and ensuring the successful delivery of our CRM strategy.
Location : Gibraltar/ London
Across the UK and Europe, we operate a portfolio of renowned consumer brands, including Ladbrokes, Coral, Gala, Foxy, Bwin, Party, and more. In this role, you'll be responsible for overseeing the direct marketing activities for some of these brands, delivering targeted communications to our customers. Our aim is to create personalized customer engagement plans, ensuring that each customer's marketing experience is tailored to their preferences.
What you will do
- You’ll be involved in Strategic planning, Marketing Execution and ensuring you are Innovative in everything you do!
- Responsible for planning, coordinating, analysing and optimizing all CRM Player Marketing activities.
- Develop creative promotions and campaigns to enhance customer satisfaction and engagement.
- Accountable for campaign performance, including impact on KPIs e.g. reach, engagement, conversion rates, reactivation rates, turnover, NGR, budget, etc.
- Ongoing monitoring of channel and campaign performance and its budget.
- Accountable for the day-to-day campaign built, smooth customer journey and timely delivery.
- Keep up to date with Industry and CRM best practices and trends.
Who you are
- Demonstrable hands on experience in CRM activity.
- Technical experience working with CRM tools and platforms.
- Experience of actively using and optimising CRM techniques
- High-level proficiency in MS Excel, PowerPoint, and Word
- Highly effective analytic and qualitative skills with the ability to analyse and use data efficiently.
What We Offer
Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join the Entain family, it’s your game. So let’s win together.
At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Depending on your role and location, you can expect to receive benefits like a regular bonus, healthcare support, a stake in our success through our ShareSave scheme, great development opportunities, wellbeing support, and so much more. And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.
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Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.
