To be discussed
13 Oct 2023

Head of SEM

As our Head of SEM you will be responsible for driving the strategy, planning, marketing effectiveness and innovation to fuel success. Be part of our dynamic team and shape the future of performance marketing!  The Head of SEM will work in the Player Marketing department and report into the Director of Performance Marketing.

We are in search of an innovative leader who can spearhead strategic initiatives for PPC and SEO within our performance marketing team. Our goal is to find a visionary who can effectively integrate and align PPC and SEO, fostering a seamless synergy between these two disciplines. The perfect candidate will possess a deep understanding of PPC and SEO, demonstrate exceptional leadership abilities, and have a proven track record of delivering outstanding results. With renowned consumer brands like Ladbrokes, Coral, Gala, Foxy, Bwin and Party across the UK, Europe, and Canada, you'll play a pivotal role in our Performance Marketing Team.

Location : Gibraltar

Are you ready to be part of our journey to be crowned the undisputed champions of the sports betting, gaming, and interactive entertainment industry?

What you will do

Within the role you will be responsible for leading on Strategy & Planning, Marketing Effectiveness, Innovation and People Management. Within these areas you will (but not limited to):

Developing and implementing a comprehensive marketing strategy aligned with the company's overall objectives and goals for all PPC & SEO activity including Google, Microsoft, Apple. 

Monitoring and analysing PPC & SEO performance, identifying areas of improvement and implementing strategies to optimize performance, conv rates, and ROI

Leading the roll out and implementation of SEM projects related to technical specialism e.g. improving platform features, BI measurement reports and automation.

Foster a culture of knowledge sharing and professional growth, encouraging the team to stay abreast of industry developments and best practices.

(A full list of the role description can be found by clicking the download role description icon on the listing on our careers site!)

Who you are


  • Experience in PPC & SEO Marketing, preferable in a leadership role.
  • Extensive people management experience, leading through people managers
  • Experience of leading teams through change and transformation
  • Strong leadership and people management skills, fostering a high-performing team.
  • Experience using the most popular website crawlers (e.g. ScreamingFrog), SEO analysis tools (e.g. Ahrefs, Semrush), and web analytics software (Google Analytics)
  • Fluent in the analysis and presentation of data; complex data sets reduced to clear messages resulting in action from the various marketing teams.
  • Familiarity with PPC & SEO marketing platforms, tools, and tracking systems.
  • Significant hands-on and strategic online sports/gaming experience.
  • Excellent communication and collaboration skills across teams and departments.
  • Ability to communicate appropriately with different levels of stakeholders.
  • Experience of managing complex, multi-brand budgets on a significant scale and demonstrating agility and flexibility in spend and target allocation.
  • High-level proficiency in MS Excel, PowerPoint, and Word.


What We Offer

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join the Entain family, it’s your game. So let’s win together.

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Depending on your role and location, you can expect to receive benefits like a regular bonus, healthcare support, a stake in our success through our ShareSave scheme, great development opportunities, wellbeing support, and so much more. And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves. 


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About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

Our vision is to be the world leader in betting, gaming and interactive entertainment, and we know that the most successful businesses are the most sustainable ones. Diversity and inclusion is key to sustainability and success and our goal is to attract, engage and retain the best talent globally, bringing the best thinking to our business from inside and outside of our sector. Our ambition is to make sure everyone at Entain feels valued, respected and included. Inclusion is embedded in everything we do, because we know when we feel respected and heard, we do our best work. Sustainability drives everything we do, and doing what’s right is one of our core values. Diverse teams have more creativity, imagination, innovation and problem solving capabilities. We are committed to tackling inequalities and creating a diverse and inclusive business. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.