As our Headof SEM you will be responsible for driving the strategy, planning, marketingeffectiveness, and innovation to fuel success. You will work in the PlayerMarketing department and report to the Director of Performance Marketing.
We are searchingfor an innovative leader who can spearhead strategic initiatives for PPC and SEOwithin our performance marketing team. Our goal is to find a visionary who caneffectively integrate and align PPC and SEO, fostering a seamless synergybetween these two disciplines.
The perfectcandidate will possess a deep understanding of PPC and SEO, demonstrateexceptional leadership abilities, and have a proven track record of deliveringoutstanding results. With renowned consumer brands like Ladbrokes, Coral, Gala,Foxy, Bwin and Party across the UK, Europe, and Canada, you'll play a pivotalrole in our Performance Marketing Team.
Location: Gibraltar.
Not basedin Gibraltar but open to relocating? We’ve got you covered with our relocationpackage. This is open to UK or EU citizens only.
Are youready to be part of our journey to be crowned the undisputed champions of thesports betting, gaming, and interactive entertainment industry?
What youwill do
Within therole you will be responsible for leading on Strategy & Planning,Marketing Effectiveness, Innovation, and People Management. Withinthese areas you will be responsible for (but not limited to):
· Developingand implementing a comprehensive marketing strategy aligned with the company'soverall objectives and goals for all PPC & SEO activity including Google,Microsoft, and Apple.
· Monitoringand analysing PPC & SEO performance, identifying areas of improvement andimplementing strategies to optimize performance, conv rates, and ROI
· Leadingthe rollout and implementation of SEM projects related to technical specialisme.g. improving platform features, BI measurement reports and automation.
· Fostera culture of knowledge sharing and professional growth, encouraging the team tostay abreast of industry developments and best practices.
(A fulllist of the role description can be found by clicking the download roledescription icon on the listing on our careers site!)
Who you are
· Experiencein PPC & SEO Marketing leadership role
· Extensivepeople management experience, leading through people managers
· Experiencein leading teams through change and transformation
· Strongleadership and people management skills, fostering a high-performing team.
· Experienceusing the most popular website crawlers (e.g. Screaming Frog), SEO analysistools (e.g. Ahrefs, Semrush), and web analytics software (Google Analytics)
· Fluentin the analysis and presentation of data; complex data sets reduced to clearmessages resulting in action from the various marketing teams
· Familiaritywith PPC & SEO marketing platforms, tools, and tracking systems.
· Significanthands-on and strategic online sports/gaming experience
· Excellentcommunication and collaboration skills across teams and departments
· Abilityto communicate appropriately with different levels of stakeholders
· Experiencein managing complex, multi-brand budgets on a significant scale anddemonstrating agility and flexibility in spend and target allocation
· High-levelproficiency in MS Excel, PowerPoint, and Word.
What WeOffer
At Entain,we know that signing top players requires a great starting package, and plentyof support to inspire peak performance. Join us, and a competitive salary isjust the beginning. Working for us in Gibraltar you can expectto receive great benefits like:
- Generous group bonus scheme
- Hybrid working (4 days in the office, 1 day working from home)
- Private medical insurance for you and your family
- Pension scheme – matched to 6%
- Ability to buy and sell holiday
- Additional “It’s Your Game” day off to use at either Christmas or New Year
- Entain & Enhance days – 2 paid days off to focus on your professional or personal development
- Share save scheme
- Relocation package available
And outsideof this, you’ll have the chance to turn recognition from leaders and colleaguesinto amazing prizes. Join a winning team of talented people and be a part of aninclusive and supporting community where everyone is celebrated for beingthemselves.
Should youneed any adjustments or accommodations to the recruitment process, at eitherapplication or interview, please contact us.
Sportsbetting, gaming and interactive entertainment is changing, and we’re leadingthat change. By putting people first. By placing exciting, engaging andentertaining experiences at more fingertips than ever before. We're pullinginto pole position by pushing boundaries further. With innovation. Withtechnology. But most importantly, with people like you. Because when you jointhe Entain family, it’s your game. So let’s win together.
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