Head of SEM
As our Head of SEM you will be responsible for driving the strategy, planning, marketing effectiveness and innovation to fuel success. Be part of our dynamic team and shape the future of performance marketing! The Head of SEM will work in the Player Marketing department and report into the Director of Performance Marketing.
We are in search of an innovative leader who can spearhead strategic initiatives for PPC and SEO within our performance marketing team. Our goal is to find a visionary who can effectively integrate and align PPC and SEO, fostering a seamless synergy between these two disciplines. The perfect candidate will possess a deep understanding of PPC and SEO, demonstrate exceptional leadership abilities, and have a proven track record of delivering outstanding results. With renowned consumer brands like Ladbrokes, Coral, Gala, Foxy, Bwin and Party across the UK, Europe, and Canada, you'll play a pivotal role in our Performance Marketing Team.
Location : Gibraltar
Are you ready to be part of our journey to be crowned the undisputed champions of the sports betting, gaming, and interactive entertainment industry?
What you will do
Within the role you will be responsible for leading on Strategy & Planning, Marketing Effectiveness, Innovation and People Management. Within these areas you will (but not limited to):
Developing and implementing a comprehensive marketing strategy aligned with the company's overall objectives and goals for all PPC & SEO activity including Google, Microsoft, Apple.
Monitoring and analysing PPC & SEO performance, identifying areas of improvement and implementing strategies to optimize performance, conv rates, and ROI
Leading the roll out and implementation of SEM projects related to technical specialism e.g. improving platform features, BI measurement reports and automation.
Foster a culture of knowledge sharing and professional growth, encouraging the team to stay abreast of industry developments and best practices.
(A full list of the role description can be found by clicking the download role description icon on the listing on our careers site!)
Who you are
- Experience in PPC & SEO Marketing, preferable in a leadership role.
- Extensive people management experience, leading through people managers
- Experience of leading teams through change and transformation
- Strong leadership and people management skills, fostering a high-performing team.
- Experience using the most popular website crawlers (e.g. ScreamingFrog), SEO analysis tools (e.g. Ahrefs, Semrush), and web analytics software (Google Analytics)
- Fluent in the analysis and presentation of data; complex data sets reduced to clear messages resulting in action from the various marketing teams.
- Familiarity with PPC & SEO marketing platforms, tools, and tracking systems.
- Significant hands-on and strategic online sports/gaming experience.
- Excellent communication and collaboration skills across teams and departments.
- Ability to communicate appropriately with different levels of stakeholders.
- Experience of managing complex, multi-brand budgets on a significant scale and demonstrating agility and flexibility in spend and target allocation.
- High-level proficiency in MS Excel, PowerPoint, and Word.
What We Offer
Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join the Entain family, it’s your game. So let’s win together.
At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Depending on your role and location, you can expect to receive benefits like a regular bonus, healthcare support, a stake in our success through our ShareSave scheme, great development opportunities, wellbeing support, and so much more. And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.
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