Vacancy Type:

As a Gaming Propositions Manager, you will be responsible for owning the Gaming Proposition cross-sell strategy and creating marketing-leading experiences that attract, reward, and retain our customers.

You will own the Gaming Proposition cross-sell promotional budget, with a focus on delivering campaigns that achieve both volume & value targets. You will create detailed performance analyses and provide and implement recommendations to deliver set cross-sell targets across multiple markets. 

You will also play a key role in the Gaming Proposition management team, driving a high-performance culture and driving stakeholder engagement across multiple departments.

What you will do 

  • Create & implement a Multi-Market Gaming cross-sell Strategy.
  • Represent the Gaming Proposition team in Sports planning & trading meetings.
  • Collaborate & influence internal stakeholders including Sports Proposition, CRM & Brand Marketing to deliver on the Gaming cross-sell Proposition Strategy.
  • Lead the execution of the monthly cross-sell proposition calendar and oversee campaign creation, including but not limited to the promotional mechanics, pay structures and engaging with relevant stakeholders.
  • Plan and sign off on Proposition campaigns and product launches.
  • Conduct weekly & quarterly analysis of promotional engagement, bonus investment, and ROI.
  • Own and deliver key initiatives to drive weekly cross-sell performance on the back of opportunities identified through detailed performance analysis.
  • Lead market and competitor analysis with a focus on promotional and retention activity.
  • Work closely with the CRM team to ensure the effective delivery of all promotional communications to our customers.
  • Drive a high-performance culture to shape our proposition and provide outstanding development support to the team.

For a full list of responsibilities, you can download the JD from our careers website!

Who you are 

  • Extensive Sports & Gaming knowledge
  • Experience working with multiple products and verticals simultaneously
  • Strong customer insight and commercial analytical skills with the ability to leverage them effectively
  • Experience managing budgets and delivering ROI
  • Experience with retention strategies and campaigns
  • Exemplary written and spoken English
  • Good IT skills, specifically Excel & PowerPoint
  • Strong people leader with a proven record of coaching and developing teams

What we offer

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us, you can expect to receive great benefits like:

  • Generous group bonus scheme
  • Hybrid working – 4 days in the office
  • Private medical insurance
  • Pension scheme – matched to 6%
  • Ability to buy and sell holiday
  • Additional “Its Your Game” day off to use on either Christmas Eve or New Years Eve
  • Free subscription to the wellbeing app Unmind
  • Entain & Enhance days – 2 paid days off to focus on your professional or personal development
  • Share save scheme

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves. 

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join the Entain family, it’s your game. So let’s win together.

#gamingpropositions #propositionsmanager


About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

Our vision is to be the world leader in betting, gaming and interactive entertainment, and we know that the most successful businesses are the most sustainable ones. Diversity and inclusion is key to sustainability and success and our goal is to attract, engage and retain the best talent globally, bringing the best thinking to our business from inside and outside of our sector. Our ambition is to make sure everyone at Entain feels valued, respected and included. Inclusion is embedded in everything we do, because we know when we feel respected and heard, we do our best work. Sustainability drives everything we do, and doing what’s right is one of our core values. Diverse teams have more creativity, imagination, innovation and problem solving capabilities. We are committed to tackling inequalities and creating a diverse and inclusive business. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.