Gibraltar, Stratford
Vacancy Type:

We are looking for a Head of Gaming Propositions to join our team and manage the Central & Western Europe region. In the role, you will be responsible for the Gaming proposition suite and its associated performance across multiple brands within multiple markets, mainly Germany, Austria, and Belgium.

You will lead a team of three highly motivated Proposition Managers and will oversee the ideation, development, and delivery of market-leading experiences that attract, reward, and retain our customers.

Working closely with the Director of Gaming Proposition – Europe & Canada, you will develop and implement the strategy for your brands; aligned to the wider Gaming Proposition and Brand strategies. You will have accountability for the bonus budget and its respective performance and optimisation across multiple brands and markets. You will also work closely with the Commercial team, and play a critical role in the overall brand & market performance; identifying trends and opportunities to drive engagement with our proposition and implement important commercial initiatives.  

Location: Ideally you will be based in Gibraltar, and there is a relocation package available to UK/EU citizens who are interested in relocating there. We are also open to London based candidates, however it’s worth noting that you would be required to travel to Gibraltar regularly to have face to face time with your team.   

What you will do

  • Accountable for the allocation and efficiency of the Gaming Proposition bonus spend and the wider performance of your brands within your markets
  • Work with the Director of Gaming Proposition – Europe & Canada to build and implement the Proposition strategy, ensuring our proposition delivers market-leading experiences that deliver commercial benefit through enhanced retention and brand loyalty
  • Oversee promotional bonus cost allocation to ensure we deliver on our budgeted spend and its associated efficiency & ROI
  • Collate and communicate the monthly and quarterly strategic proposition priorities, ensuring they are aligned to the wider Gaming Proposition strategy and will deliver commercial performance
  •  Drive advanced personalisation and segmentation techniques throughout the proposition and wider customer experience
  • Oversee the alignment and management of the Gaming & Sports products with a focus on driving X-Sell conversion and commercial performance
  • Lead the Proposition team to collaborate with the BI and Commercial teams to build a first-class analytics suite and communicate weekly performance reports
  • Lead the Proposition team to collaborate with the CRM team to build a state-of-the-art, personalised communications plan which drives proposition engagement and retention
  • Lead the Proposition team to collaborate with Performance Marketing to support a strong acquisition strategy for each brand, optimising propositions to support performance marketing targets.

Who you are

  • Excellent knowledge of the Central & Western Europe Gaming market
  • Strong understanding of retention and conversion strategy and tactics
  • Excellent commercial awareness
  • Strong customer insight and analytics skills
  • Confident communicator
  • Strong people leader with a proven record of coaching and developing teams

What we offer

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us you can expect to receive great benefits like:

  • Generous group bonus scheme
  • Hybrid working
    • Gibraltar – 4 days in the office
    • London – 2 days in the office
  • Private medical insurance for you and your family
  • Pension scheme – matched to 6%
  • Ability to buy and sell holiday
  • Additional “Its Your Game” day off to use on either Christmas Eve or New Years Eve
  • Free subscription to the wellbeing app Unmind
  • Entain & Enhance days – 2 paid days off to focus on your professional or personal development
  • Share save scheme
  • Relocation package available to candidates from the UK or EU who would be interested in relocating to Gibraltar.

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supportive community where everyone is celebrated for being themselves. 

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join the Entain family, it’s your game. So let’s win together.

#gamingpropositions #propositions #gaming #sportsbook #customerloyalty #retention #commercial #promotions #crm #marketing #digitalmarketing


About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

Our vision is to be the world leader in betting, gaming and interactive entertainment, and we know that the most successful businesses are the most sustainable ones. Diversity and inclusion is key to sustainability and success and our goal is to attract, engage and retain the best talent globally, bringing the best thinking to our business from inside and outside of our sector. Our ambition is to make sure everyone at Entain feels valued, respected and included. Inclusion is embedded in everything we do, because we know when we feel respected and heard, we do our best work. Sustainability drives everything we do, and doing what’s right is one of our core values. Diverse teams have more creativity, imagination, innovation and problem solving capabilities. We are committed to tackling inequalities and creating a diverse and inclusive business. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.