Gibraltar, Stratford

As our Senior Media and Innovation Manager will work closely with the Head of Media and Innovation to elevate the commercial and consumer impact of Entain's regional brand media investment.  This role will provide media planning guardianship across all brands in the Entain portfolio, whilst disrupting the end-to-end communications process through new, innovative, tech and publisher partnerships.

Location : London/ or Gibraltar

The role will work closely with the brand and performance marketing teams to support the briefing and evaluation of brand channels such as TV, Social and Display/Programmatic. The successful candidate will be able to prioritise workload against varying portfolio objectives and set a high bar for campaign effectiveness to increase customer engagement and business results.

Working closely with teams across the business (Brand, Sponsorship, Sportsbook, Gaming, Legal & Compliance etc), this role will provide a diverse challenge for an ambitious individual with a passion to develop and refine excellent media strategy and planning skills. It will be highly visible within Entain and the broader media industry, and is a great opportunity to broaden both marketing capability and business acumen.

What you will do

  • Support Head of Media and Innovation in all aspects of media strategy and marketing transformation within  Entain's portfolio marketing plans.
  • Working with channel owners to drive leaps in media effectiveness through connected 'customer-led' thinking between disciplines - Brand, Performance & CRM.
  • Understand how to use innovative media thinking to work with brand teams to differentiate from competitors and consistently earn customer attention.
  • Guardian of media planning best practice and common standards across key brand marketing channels, such as ATL, Social and Display/Programmatic.
  • Working with BI and Brand teams to drive quarterly media investment optimisation process and ongoing test and learn programme.
  • Drive a standardised process for evaluating the impact and strategic fit of current and future media partnerships and deals.
  • Development of closer, win-win, relationships with external platforms, publishers & tech partners, enabling the delivery of breakthrough innovation across the full communications planning process.
  • Working with brand teams and external partners to implement agreed Media Innovation projects.
  • Build strong relationships with external media agency, monitoring and elevating service delivery to brand teams and against business objectives.
  • Upskill the brand and wider communcation teams on best in class media planning via implementing ongoing training and inspiration programmes.

Who you are

  • Experience in Brand focused Media Strategy/Planning functions including roles within top tier consumer businesses that have a strong Brand Marketing reputation.
  • An ability to think strategically in structuring, evaluating and delivering disruptive media strategies, campaign plans and media partnership deals deployed across channels to drive brand growth.
  • Particular focus placed on Digital media planning skills, including Social, Programmatic and wider Content.
  • Highly data literate, has a track record for working with complex BI and Analytics outputs to optimise short and long term investment decisions.
  • Deep understanding of the UK media landscape essential, with experience in planning Pan-European campaigns an advantage.
  • Experience in media agency management, and driving improved service delivery and processes.
  • Demonstratable passion for the potential of technology and 'win-win' platform/publisher partnerships to disrupt category convention.
  • Experience of working within a large organisation with a matrix of operational teams.
  • Clear communicator who can translate thinking into clear and concise feedback judged against briefs.

What We Offer

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join the Entain family, it’s your game. So let’s win together.

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Depending on your role and location, you can expect to receive benefits like a regular bonus, healthcare support, a stake in our success through our ShareSave scheme, great development opportunities, wellbeing support, and so much more. And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves. 

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.


About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

Our vision is to be the world leader in betting, gaming and interactive entertainment, and we know that the most successful businesses are the most sustainable ones. Diversity and inclusion is key to sustainability and success and our goal is to attract, engage and retain the best talent globally, bringing the best thinking to our business from inside and outside of our sector. Our ambition is to make sure everyone at Entain feels valued, respected and included. Inclusion is embedded in everything we do, because we know when we feel respected and heard, we do our best work. Sustainability drives everything we do, and doing what’s right is one of our core values. Diverse teams have more creativity, imagination, innovation and problem solving capabilities. We are committed to tackling inequalities and creating a diverse and inclusive business. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.