Are you creative at telling a product’s story to the Market? Do you enjoy understanding products' value propositions and translating them to consumers? Do you have an eye for consumer insights & driving product roadmaps?
If this is you, Entain is looking for a Senior Product Marketing Manager to join the unikrn team in London. You will develop comprehensive product marketing strategies and guidance in support of product strategies. You will be responsible for driving the success of new and/or enhanced products by developing and executing effective marketing strategies in conjunction with the broader marketing team.
What you will be doing:
Product Launch Success
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Leading cross-functional collaboration with product and marketing partners to strategize and execute impactful product launch campaigns, driving successful market penetration and product adoption.
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Increasing percentage in sales/revenue after product launch.
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Ensuring customer satisfaction scores related to product launches.
Market Awareness and Positioning
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Championing product knowledge and awareness among both internal and external customers, equipping them with the necessary information to drive sales and foster customer success.
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Driving substantial market share growth within the target segment, employing data-driven insights and market trends to capitalize on growth opportunities.
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Shaping positive changes in brand perception and positioning to establish the company's products as industry leaders and preferred choices for customers.
Sales Enablement
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Developing and delivering sales collateral and tools.
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Using and providing feedback on sales enablement resources.
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Ensuring Business Development team satisfaction and effectiveness metrics.
Competitive Analysis
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Conducting regular monitoring and reporting on competitor activities, gathering actionable insights to inform strategic decision-making and maintain a competitive edge.
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Identifying opportunities for growth and differentiation through market share comparisons with key competitors.
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Identifying competitive advantages and weaknesses, leveraging insights to develop strategies that capitalize on strengths and address weaknesses
Product Feedback and Improvement
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Implementing a system for gathering and analyzing customer feedback on products, translating insights into actionable improvements to enhance customer satisfaction and product performance.
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Partnering with customer support, driving the delivery of Voice of Customer (VoC) insights to influence product improvements and shape the product roadmap to align with customer needs and preferences.
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Working to reduce product-related issues and customer complaints, through feedback loops to product and development teams driving continual product enhancement.
What We Are Looking for
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Passion for creating differentiated experiences and excited by the opportunity to redefine what marketing looks like for our industry and beyond.
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Ability to develop and execute product marketing strategies aligned with overall business objectives and market opportunities.
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Proficiency in conducting market research to gather customer insights, identify target audiences, and assess market trends.
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Skill in crafting compelling product positioning and messaging that effectively communicates the value proposition and differentiates the product from competitors.
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Experience in designing and executing GTM plans to launch new products and drive successful product adoption.
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Strong ability to collaborate and influence across various teams, including product management, sales, design, and engineering, to ensure alignment and successful product launches.
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Proficiency in creating and overseeing the development of marketing collateral, sales enablement materials, and content to support product launches and ongoing marketing efforts.
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Familiarity with digital marketing channels and tactics, including social media, email marketing, SEO, and paid advertising.
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Ability to analyze data and metrics to measure marketing effectiveness and make data-driven decisions.
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Customer-centric focus on understanding customer needs and ensuring that marketing strategies address those needs effectively.
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Strong organizational skills and the ability to manage multiple projects simultaneously, ensuring deadlines are met.
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Demonstrated ability to thrive in a fast-paced and dynamic environment, adjusting strategies as market conditions change.
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Excellent writing and verbal communication skills to convey complex ideas effectively to internal teams and external stakeholders.
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Proven track record in successfully launching and promoting products to target audiences.
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Experience and connection to the gaming / esports / youth culture industries, working with numerous stakeholders from publishers, properties and/or talent management.
- Ability to work hours that accommodate team involvement across multiple time zones.
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Ability to get things done while having fun. Come ready to contribute to a team that has a positive mind-set.
Why Unikrn?
We are a fast-growing international company that is redefining the world of esports and gaming. We are committed to creating exceptional experiences for our customers, and we believe that design is a critical component of that mission. When joining us, you’ll get competitive compensation and benefits packages, flexible work arrangements and you’ll be part of a fun, fast-paced work environment driven by our core values:
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Maximum Effort to drive the business, build the brand and support your colleagues.
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We’re a Champion Team….not a Team of Champions
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Laser Focus
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Do What’s Right and act in a conscionable manner.
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Enjoy work and have fun
In 2021, Entain acquired unikrn to launch the company's esports practice. Unikrn is one of the world's preeminent esports betting platforms. Unikrn paved the wave in the sports betting industry by offering esports odds across 35 titles, as well as virtual esports and streamer betting. Unikrn also boasts a skill-based betting platform that allows players to wager on themselves in ranked matches in the world's most popular gaming titles.
At unikrn, your qualifications are key. Our company, brand and values do not differentiate between an individual's age, gender, race, color, religion, national origin or ancestry, sexual orientation, gender identity, physical or mental disability, genetic information, ethnicity, citizenship, or any other characteristic.
