Vacancy Type:
23 (Entain)

As Copywriter, you will be working with the rest of the CS Content Team to draft clear, simple, and on-brand content for our internal and external customers. The successful candidate must be able to use tone and brand across a variety of different gaming labels with keen attention to varied customer demographic groups. Duties can also include proof-reading, copy-editing, rewriting, summarising, and paraphrasing content, researching the information contained therein, as well as managing the population of the content into CMS systems. The successful candidate will thrive in a dynamic, ever evolving marketplace and should possess a passion and flair for writing. Strong English language skills and a keen attention to detail are also necessary skills for this role.

What you will do

  • Write clear, complete, and accurate written material including Online Help, FAQs, customer support responses, and predefined chat responses.
  • Adjust/create texts containing the same information into different pieces to suit different branding styles and customer groups.
  • Proactively seek information about upcoming changes and developments within the business or the marketplace.
  • Create and revise content based on product updates and feedback.
  • Update previously drafted material to make it relevant and on-brand.
  • Apply and maintain consistency with content standards.

Who you are

  • Demonstrated ability to write in different styles and tones to suit different audiences.
  • Demonstrated ability to research and plan content on web and/or mobile interfaces.
  • Knowledge of a Customer Service environment and the needs of agents and customers.
  • Proven ability to work in a fast paced, continuously evolving, environment.
  • Excellent written and verbal communication skills in English.
  • Bachelor’s degree or equivalent related work experience.
  • Published copy/content – experience in journalism for example;

What We Offer

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join the Entain family, it’s your game. So, let’s win together.


At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Depending on your role and location, you can expect to receive benefits like a regular bonus, healthcare support, a stake in our success through our Share Save scheme, great development opportunities, wellbeing support, and so much more. And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

Our vision is to be the world leader in betting, gaming and interactive entertainment, and we know that the most successful businesses are the most sustainable ones. Diversity and inclusion is key to sustainability and success and our goal is to attract, engage and retain the best talent globally, bringing the best thinking to our business from inside and outside of our sector. Our ambition is to make sure everyone at Entain feels valued, respected and included. Inclusion is embedded in everything we do, because we know when we feel respected and heard, we do our best work. Sustainability drives everything we do, and doing what’s right is one of our core values. Diverse teams have more creativity, imagination, innovation and problem solving capabilities. We are committed to tackling inequalities and creating a diverse and inclusive business. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.