Gibraltar, Stratford, Nottingham
Vacancy Type:
23 (Entain)
We now have a brilliant opportunity for a senior experienced CRM Manager to join our team where the successful candidate will be in control of the CRM campaigns for our brands within the GLOBAL region reporting into our Head of CRM.
It will be your role as the CRM Manager for Global to constantly monitor, review, align, and improve our contact strategies to ensure we maintain our commercial growth in this territory that is a key revenue driver.
Sound of interest? Here are some more details: 
  • You'll be managing a team of 7 which will consist of team leaders and executives. You will use your management and coaching experience to build a strong and high performing team. 
  • You'll be confident and will love developing, planning, and implementing data driven, localized, CRM strategies, promotions and automated retention campaigns aimed at maximizing customer lifetime value and profitability.
  • You'll be involved in recruiting across your team, monitoring of performance and facilitate personal development of your team ensuring they are supported and are able to develop as individuals.
  • Work closely with the Product Marketing teams to roll out new game launches, supplier promotions or new features.
  • Accountable for the team`s performance, including achievement of key KPIs and commercial targets for all product verticals; Sports, Casino, Poker.
  • Spearhead relevant projects that impact the territories in your region (e.g. regulatory projects, new CX initiatives such as 2FA, partnerships with external parties, etc.)
  • Cross functional team collaboration and stakeholder management (e.g. work closely with trading, BI & analytics, VIP, creative teams etc.)
  • Input into department and business wide developmental roadmap – developments needed to deliver a best in class CRM disciplines for Sports, Casino and Poker disciplines
 Who are we looking for?
  • We're looking for someone with strong analytical skills and process orientation within everything they do.
  • Ideally someone with around 6 years’ experience within CRM or a marketing role
  • At least 2 years’ experience with leading teams in a complex, cross-country setting.
  • Educational (Bachelor or Master) in Marketing or Business Management would be ideal, but again not essential. 
  • Ability to drive change across all levels of an organisation – clearly define, articulate, and build a roadmap to revolutionise a department’s culture and ways of working.
  • Ideally someone from a similar industry and understands our has worked in regulated markets previously before. 

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

Our vision is to be the world leader in betting, gaming and interactive entertainment, and we know that the most successful businesses are the most sustainable ones. Diversity and inclusion is key to sustainability and success and our goal is to attract, engage and retain the best talent globally, bringing the best thinking to our business from inside and outside of our sector. Our ambition is to make sure everyone at Entain feels valued, respected and included. Inclusion is embedded in everything we do, because we know when we feel respected and heard, we do our best work. Sustainability drives everything we do, and doing what’s right is one of our core values. Diverse teams have more creativity, imagination, innovation and problem solving capabilities. We are committed to tackling inequalities and creating a diverse and inclusive business. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.