We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 30+ well-known brands and over 29,000 people, but we all play for the same team. When we win, we win together.
Our vision is to be the world number one in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.
As the Senior Performance Strategy Executive at Entain, you will play a critical leadership role in driving strategic excellence and growth in performance marketing across our diverse portfolio of brands in the UK, Europe, and Canada. This executive-level position requires a strategic mindset, deep market insights, and strong collaboration with key stakeholders.
You will be responsible for developing and implementing a comprehensive performance strategy aligned with the company's 3-year strategic plan. By considering internal and external factors, product innovation, market trends, and overall effectiveness, you will deliver best-in-class performance marketing to drive growth and success. Be part of our dynamic team and shape the future of performance marketing! The Senior Performance Strategy Executive will work in the Player Marketing department and reports into the Head of Performance Strategy.
What you'll be doing:
Strategy and Planning
- Work closely with the Head of Performance Strategy to implement a comprehensive performance strategy for Entain's brands.
- Define weekly strategic sync meetings with leadership to ensure alignment and progress towards strategic goals.
- Collaborate with key stakeholders across Sports & Gaming to align regional and product priorities with performance marketing operations.
- Participate in weekly/monthly/quarterly commercial & proposition priorities sessions across Sports/Gaming for all markets.
- Conduct market research to gather insights and inform strategic decision-making.
- Prepare the weekly trading pack for all Performance Marketing channels across all regions.
- Establish and maintain strong relationships with the compliance team to stay updated on regulatory changes and requirements in the target markets.
- Proactively communicate regulatory updates and changes to the operations team to ensure alignment and compliance in all marketing activities.
Marketing Effectiveness
- Lead the reporting and review cycle, showcasing performance against commercial and strategic targets.
- Conduct regular competitive analysis across performance marketing channels in the target markets to stay informed and maintain a competitive edge regarding. Including creative, proposition, channel usage etc.
- Ensure accountability, compliance, and quality assurance processes within the team.
What we need from you:
- Previous experience in Marketing roles
- Strong analytics skills and experience in segmenting data
- Strong understanding of market dynamics, customer behavior, and industry trends.
- Exceptional strategic thinking, analytical skills, and ability to translate insights into actionable plans.
- Excellent collaboration and stakeholder management skills.
- Experience with budget management, reporting, and optimization.
- Knowledge of emerging technologies, tools, and platforms in performance marketing.
- Strong people management and leadership abilities.
- Experience in campaigns analytics, KPI tracking
- Must be fluent both written and spoken English.
- Able to work with multiple business units to achieve objectives
- Strong interpersonal and communication skills (verbal, written and presentational)
- Pro-active and enthusiastic to take on challenges
- Comfortable with high degree of autonomy and responsibility
- Online Gaming experience
What we can offer you:
We're a fast-paced, high-tech and progressive company which means from day 1 you'll have an opportunity to make a real impact to the business
Big focus on personal and professional development
Full relocation package to make the move easy!
Flexible benefits package including (annual bonus, employee share scheme, private medical, life assurance, income protection, matching pension contributions, enhanced vacation package, discounted gym membership) with the ability to flex your benefits package to suit your needs
Newly refurbished offices, with chillout spaces and modern facilities
Fantastic programme of free social activities, from our legendary summer parties and Friday night drinks to weekend coach trips to the major Spanish cities and morning office breakfast, we've got you covered.
Being a sports company, you can be sure we're as passionate about sports as you are, if you can name a sport, we've probably got a company team.
