Vacancy Type:
03 (Bwin)
Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.



Con l’obiettivo di massimizzare la soddisfazione, la loyalty e il valore della customer base, la nuova risorsa dovrà:


  • Collaborare alla definizione del piano CRM per i prodotti in portfolio, definendo il customer journey più appropriato per ciascun cluster e le strategie più efficaci per aumentarne retention e valore
  • Collaborare alla creazione ed implementazione delle comunicazioni e delle promozioni attraverso l’utilizzo degli strumenti di CRM e Campaign Management
  • Presidiare tutte le leve di marketing al fine di ottimizzare l’efficacia delle azioni messe in campo per il raggiungimento degli obiettivi aziendali e di ROI
  • Lavorare in sinergia con altri dipartimenti e stakeholders, allineandosi su strategie, progetti e iniziative
  • Collaborare alla creazione delle comunicazioni di prodotto su base settimanale
  • Collaborare nella redazione delle presentazioni e comunicazioni interne
  • Collaborare nelle attività di monitoraggio di campagne e customer journey



  • Almeno due anni di esperienza nel settore marketing
  • Esperienza nella creazione, costruzione ed analisi di customer journey e campagne promozionali
  • Buona conoscenza delle dinamiche CRM e degli strumenti di Campaign management
  • Ottima conoscenza del pacchetto Microsoft Office. Conoscenza di Optimove costituirà titolo preferenziale
  • Ottime doti relazionali e organizzative, capacità di lavorare in team e di gestire relazioni con diversi stakeholder e dipartimenti
  • Buona conoscenza della lingua inglese
  • Passione per lo sport e il mondo del gaming
  • La conoscenza del settore di riferimento (betting & gaming) costituirà titolo preferenziale 

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

Our vision is to be the world leader in betting, gaming and interactive entertainment, and we know that the most successful businesses are the most sustainable ones. Diversity and inclusion is key to sustainability and success and our goal is to attract, engage and retain the best talent globally, bringing the best thinking to our business from inside and outside of our sector. Our ambition is to make sure everyone at Entain feels valued, respected and included. Inclusion is embedded in everything we do, because we know when we feel respected and heard, we do our best work. Sustainability drives everything we do, and doing what’s right is one of our core values. Diverse teams have more creativity, imagination, innovation and problem solving capabilities. We are committed to tackling inequalities and creating a diverse and inclusive business. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.