Vacancy Type:

As the Head of Social Media you will be responsible for developing and implementing the Social Media strategy for our UK Brands (Ladbrokes, Coral, Gala and Foxy) and working closely with senior stakeholders in each brand. 

Managing a team of 4, you will ensure that social media is engaged at the very heart of the business, given its ever-increasing importance as a brand communications channel. 

What you will do  

    • Own the budget and develop a strategic plan for each brand’s social media output to meet agreed social media objectives.
    • Lead a team of brand-specific Community managers
    • Develop and maintain a tone of voice and a tactical approach across all relevant social media channels that reflects and reinforces each brand’s personality working closely with each of the Heads of Brand Marketing.
    • Work in close collaboration with Heads of PR for each brand to ensure that the social media conversations and activities are fully aligned with the PR teams’ activities
    • Attend planning meetings for major events and initiatives, contributing to the development of campaigns which might have social media at the heart of them or require social media support for them.
    • Develop ideas for engaging social media content, in line with each brand’s strategy and personality, and oversee the creation of the content using internal resource or third party support.
    •  Manage relationships with third party content creators and content amplifiers, alongside the PR and Brand marketing teams, in line with each Brand strategy.
    • Produce regular reports in line with agreed social media metrics on the performance of each social media brand team, against established strategic objectives
    •  Be the social media expert for the UK Brands, staying abreast and informed of all developments in the rapidly evolving world of social media, to ensure that the social media strategies for both brands, reflect the latest developments and trends in the social media sector.

Who you are  

    • Proven professional experience in a social media role; working on an established and well-known brand either agency or client side.
    • Experience of managing or supervising a team.
    • Demonstrated excellence in content creation and copywriting with a high level of interest in, and knowledge of, a range of sports.
    •  Excellent verbal and written communications skills. Confident in conversing with senior stakeholders regularly.
    • Motivated and organised with a proven ability to work in a fast paced, always-on, environment.
    • We’re in the sports business so you’ll need to be willing and able to work evenings and weekends on a shift pattern.
    • Good proficiency in photoshop, video editing software, MS Office, Google Analytics and social specific analytics platforms. 


What we offer

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in the UK, you can expect to receive great benefits like:

  • Generous group bonus scheme
  • Hybrid working – 2 days in the office
  • Private medical insurance
  • Pension scheme – matched to 6%
  • Ability to buy and sell holiday
  • Free subscription to wellbeing app Unmind
  • Additional “It’s Your Game” day off to use at either Christmas or New Year
  • Entain & Enhance days – 2 paid days off to focus on your professional or personal development
  • Share save scheme
  • Paid subscription to LinkedIn Learning

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves. 

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join the Entain family, it’s your game. So let’s win together.

#socialmedia #socialmediajobs #socialjobs #marketingjobs

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

Our vision is to be the world leader in betting, gaming and interactive entertainment, and we know that the most successful businesses are the most sustainable ones. Diversity and inclusion is key to sustainability and success and our goal is to attract, engage and retain the best talent globally, bringing the best thinking to our business from inside and outside of our sector. Our ambition is to make sure everyone at Entain feels valued, respected and included. Inclusion is embedded in everything we do, because we know when we feel respected and heard, we do our best work. Sustainability drives everything we do, and doing what’s right is one of our core values. Diverse teams have more creativity, imagination, innovation and problem solving capabilities. We are committed to tackling inequalities and creating a diverse and inclusive business. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.