Gibraltar, Stratford
Vacancy Type:
Permanent

As a Retention Analyst, you will be responsible for the assessment of the value returned by CRM marketing spend.

You will be providing valuable insight into customers’ behaviour at different stages of their relationship with the company, making recommendations on relationship strategies for different customer segments, and helping to initiate and implement CRM initiatives that will boost brand and customer loyalty.

A key aspect of the role will be collaboration with the marketing team in designing engaging campaigns that can be measured and conducting the pre campaign analysis and cost estimations. 

What you will do 

  • Collaborate with the marketing and commercial teams to design and implement data-driven solutions to track and improve customer retention across UK brands.
  • Lead the delivery of customer insights and conduct in-depth analysis to drive data-based decision-making for key customer retention activities across marketing and commercial.
  • Develop and automate advanced reports and dashboards using data visualization tools to provide actionable insights to stakeholders.
  • Lead the identification and implementation of efficiency improvements and quality enhancements within retention processes.
  • Conduct comprehensive analyses to calculate the return on investment (ROI) for complex CRM initiatives and retention marketing strategies.
  • Partner with cross-functional stakeholders to develop data-driven solutions that optimize customer loyalty and lifetime value.
  • Educate business users and leaders on measuring performance and interpreting results, providing fact-based recommendations.
  • Collaborate with the Senior Retention Analyst and BI team to develop automated solutions for recurring analyses and reporting.
  • Stay up-to-date with the latest industry trends and advancements in marketing analytics, CRM, and emerging technologies.

Who you are 

  • Demonstrable experience in CRM analysis or a related analytical role.
  • Proficiency in SQL, Python, R, or other programming languages for advanced data analysis.
  • Advanced expertise in data visualization tools (e.g., Tableau, Power BI) to communicate complex insights effectively.
  • Proven track record of delivering actionable insights and influencing data-driven decision-making.
  • Ability to drive continuous improvement in data analysis techniques, tools, and automation.
  • Strong analytical mindset and an eagerness to learn and grow in the field of marketing analytics.
  • Excellent communication and problem-solving skills.
  • Detail-oriented, with a focus on data accuracy and quality.
  • A collaborative mindset with the ability to work effectively in a team environment.
  • Passion for data-driven marketing and deriving insights from customer behaviour.

What we offer

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in the UK/Gibraltar, you can expect to receive great benefits like:

  • Generous group bonus scheme
  • Hybrid working
    • Gibraltar - 4 days in the office
    • UK – 2 days in the office
  • Private medical insurance
  • Pension scheme – matched to 6%
  • Ability to buy and sell holiday
  • Free subscription to wellbeing app Unmind
  • Additional “It’s Your Game” day off to use at either Christmas or New Year
  • Entain & Enhance days – 2 paid days off to focus on your professional or personal development
  • Share save scheme
  • Paid subscription to LinkedIn Learning
  • Discounted gym membership (Gibraltar only)

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves. 

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join the Entain family, it’s your game. So let’s win together.


About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

Our vision is to be the world leader in betting, gaming and interactive entertainment, and we know that the most successful businesses are the most sustainable ones. Diversity and inclusion is key to sustainability and success and our goal is to attract, engage and retain the best talent globally, bringing the best thinking to our business from inside and outside of our sector. Our ambition is to make sure everyone at Entain feels valued, respected and included. Inclusion is embedded in everything we do, because we know when we feel respected and heard, we do our best work. Sustainability drives everything we do, and doing what’s right is one of our core values. Diverse teams have more creativity, imagination, innovation and problem solving capabilities. We are committed to tackling inequalities and creating a diverse and inclusive business. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.