from 80,000+
Vienna, Berlin
Vacancy Type:
23 (Entain)

Head of User Experience (DACH)


The Head of User Experience (UX) is responsible for defining and driving the overall user experience strategy for the company’s products and services, leading a multidisciplinary team to create intuitive and effective user experiences, collaborating with cross-functional departments, and ensuring alignment with business goals and customer needs.


  1. Leadership and Strategy: Develop and implement a comprehensive UX strategy aligned with the company’s vision and goals, leading, mentoring, and growing a multidisciplinary UX team, fostering a collaborative and innovative environment, and advocating for UX best practices and a user-centered design approach across the organisation.
  2. Design Vision: Establish and communicate a clear design vision that aligns with the company’s brand and product strategy, ensuring consistency in design language and style across all products and platforms.
  3. UI/UX Design: Oversee the design of user interfaces, ensuring they are intuitive, accessible, and aesthetically pleasing, collaborating with product managers, marketing, operations, and engineers to integrate UX into the product development process from concept to launch, and ensuring the UX team uses data-driven insights and user research to inform design decisions.
  4. Customer Research: Direct and conduct user research to understand user behaviours, needs, and pain points, utilising qualitative and quantitative research methods to gather insights and validate design concepts, and implementing usability testing and iterating on designs based on user feedback and analytics.
  5. Prototyping: Create wireframes, prototypes, and high-fidelity mock-ups following product concepts and the brand book, ensuring that designs align with the company’s visual and functional standards.
  6. Customer Journeys and Personas: Develop detailed customer journeys, flows, personas, and scenarios to guide design and development, using these tools to understand and map out the end-to-end user experience, identifying pain points and opportunities for improvement.
  7. A/B Testing: Plan and execute A/B tests to compare different design options and optimise user experiences, analysing test results and using findings to inform design improvements and product decisions.
  8. Product Analytics: Leverage product analytics to monitor user behaviour and measure the effectiveness of UX initiatives, using data to drive continuous improvement in user engagement and satisfaction.
  9. Competition Insights: Conduct competitive analysis to stay informed about industry trends, competitor strategies, and emerging UX practices, using these insights to benchmark and improve the company’s UX offerings.
  10. Product Benchmarking: Establish and track key performance indicators (KPIs) to measure the effectiveness of UX efforts, continuously monitoring and optimising the user experience to improve customer satisfaction and engagement.
  11. Industry Standards: Ensure all UX designs and implementations adhere to industry standards and best practices, including accessibility guidelines and usability principles, to provide a high-quality user experience.


      5+ years of experience in UX design, with at least 3 years in a leadership role.

      Proven track record of delivering successful, user-centric products and experiences.

      Strong portfolio showcasing a range of UX projects and methodologies.

      Proficiency in UX design tools (e.g., Sketch, Adobe XD, Figma) and user research techniques.

      Excellent leadership, communication, and interpersonal skills.

      Ability to think strategically and execute methodically in a fast-paced environment.

Strong analytical skills with a deep understanding of user-centered design principles

What we offer

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in Vienna, you can expect to receive great benefits like:

  • Lunch Vouchers
  • Pension Scheme
  • Sharesave Scheme
  • Paid Subscription to the wellbeing app Unmind for you and one other.
  • Paid Subscription to Getabstract
  • Paid Subscription to LinkedIn learning

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.  

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together.

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

Our vision is to be the world leader in betting, gaming and interactive entertainment, and we know that the most successful businesses are the most sustainable ones. Diversity and inclusion is key to sustainability and success and our goal is to attract, engage and retain the best talent globally, bringing the best thinking to our business from inside and outside of our sector. Our ambition is to make sure everyone at Entain feels valued, respected and included. Inclusion is embedded in everything we do, because we know when we feel respected and heard, we do our best work. Sustainability drives everything we do, and doing what’s right is one of our core values. Diverse teams have more creativity, imagination, innovation and problem solving capabilities. We are committed to tackling inequalities and creating a diverse and inclusive business. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.