from €40,000 depending on experience
Vienna, Berlin
Vacancy Type:
03 (Bwin)

We are seeking a strategic and innovative Campaign Manager to join our DACH team.

The ideal candidate will have a strong background in product management, marketing, and customer insights, with a proven ability to develop compelling value propositions that drive customer acquisition, engagement, and retention.

As the Campaign Manager, you will be responsible for defining, developing, and managing the overall value proposition strategy to ensure our products meet the needs of our target audience and stand out in a competitive market.

Location: Vienna or Berlin

 What you will do 

  • Value Proposition Development:
    • Develop and define clear, compelling value propositions for our iGaming products and services.
    • Collaborate with product development, marketing, and Customer Service teams to ensure alignment of the value propositions with market needs and business objectives.
  • Market Research and Analysis:
    • Conduct thorough market research to understand customer needs, market trends, and competitive landscape.
    • Utilise customer insights and data to inform proposition development and strategic decisions.
  • Product Positioning:
    • Create and implement effective product positioning strategies to differentiate our offerings in the marketplace.
    • Develop key messaging and communication strategies that highlight the unique benefits and features of our products.
  • Campaign Management:
    • Work closely with marketing and sales teams to plan and execute promotional campaigns that effectively communicate our value propositions.
    • Monitor and analyse the performance of campaigns, making data-driven adjustments to optimise results.
  • Customer Journey Mapping:
    • Develop and maintain detailed customer journey maps to identify key touchpoints and opportunities for enhancing the customer experience.
    • Collaborate with customer service and product teams to ensure a seamless and engaging customer journey.
  • Collaboration and Coordination:
    • Act as a central point of contact for all proposition-related activities, ensuring cross-functional collaboration and alignment.
  • Performance Monitoring and Reporting:
    • Monitor key performance indicators (KPIs) related to value propositions and product performance.
    • Provide regular reports and insights to senior management on proposition effectiveness and opportunities for improvement.
  • Innovation and Continuous Improvement:
    • Stay up-to-date with industry trends, customer preferences, and emerging technologies to continuously improve our value propositions.
    • Identify and implement innovative approaches to enhance the customer experience and drive business growth.

Who you are 

  • Minimum of 3 years experience in product management, marketing, or a related role within the igaming industry.
  • Igaming experience is essential for this role.
  • Must be a native German speaker. 
  • Proven experience in developing and managing successful value propositions.
  • Strong project management skills and the ability to manage multiple initiatives simultaneously.

What we offer

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us, you can expect to receive great benefits like:

  • Minimum salary €40,000
  • Group bonus scheme
  • Hybrid working – 2 days in the office
  • Food vouchers – €136 per month (full-time employee, after probation) *Vienna only
  • Life assurance – 2x Annual Salary
  • Ability to buy holiday
  • Free subscription to wellbeing app Unmind
  • Additional “It’s Your Game” day off to use at either Christmas or New Year
  • Entain & Enhance days – 2 paid days off to focus on your professional or personal development
  • Share save scheme

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves. 

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join the Entain family, it’s your game. So let’s win together.

#campaignmanager #igaming #marketingjobs #marketing #propositions

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

Our vision is to be the world leader in betting, gaming and interactive entertainment, and we know that the most successful businesses are the most sustainable ones. Diversity and inclusion is key to sustainability and success and our goal is to attract, engage and retain the best talent globally, bringing the best thinking to our business from inside and outside of our sector. Our ambition is to make sure everyone at Entain feels valued, respected and included. Inclusion is embedded in everything we do, because we know when we feel respected and heard, we do our best work. Sustainability drives everything we do, and doing what’s right is one of our core values. Diverse teams have more creativity, imagination, innovation and problem solving capabilities. We are committed to tackling inequalities and creating a diverse and inclusive business. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.