Salary:
-
Lisbon
Vacancy Type:
Permanent
Brand:
23 (Entain)
Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of >25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, ourselves and for the good of entertainment. 

Reporting to the CRM Team Leader, the ‘CRM Executive Brazil’ will be responsible for executing a communications and promotions plan interests for the Brazilian brands, reflective of the local culture and sports/gaming. You will contribute to ensure the business retain a fully native tone of voice whilst simultaneously ensuring alignment to our global brand strategies. The comms plan will be a mixture of educational content and promotional, event-based activity with audience segmentation techniques to ensure appropriate messages are served at the right time in a user’s journey to maximize engagement. You will put in place the communications for all stages of the customer journey: early stage on-boarding, customer upsell/cross-sell and lapsed customer win-back.
 
Key responsibilities 

• Work closely to other team members to discuss and do monthly marketing plans for all products (Sports and Casino) 
• Execute communication strategies aligned with the CRM Marketing plan and to main KPIs 
• Execute multi-channel short-term and long-term promotions
• Execute communications to maintain players activity via editorial content 
• Analyze campaigns results (conversion, costs, uplift, etc) focusing on effectiveness improvements 
• Create and implement content in web, email, direct messages and other channels 
• Work directly with internal parties to implement the marketing plan (content, designers, etc) 
•Use multiple tools for executing the campaigns
• Reports directly to local team leader 
 
 
Specialist skills and experience 
Essential: 
● University degree in Business, Marketing, Advertising, Journalism or similar 
● Proven experience in executing a CRM plan with automated trigger communications 
● Excellent knowledge of sports with a special focus on the Brazilian reality 
● Native Brazilian. 
● English proficiency at all levels 
● Attention to detail to ensure we are compliant + abide by all data protection procedures 
● Organization and ability to meet tight deadlines 
● Excellent teamworking and communication skills 
● Analytical skills, being able to manipulate and interpretate data.
● Excel skills 

Desired: 
● 1-2 years of experience in similar roles 
 
Competencies / behaviours
Desired:
● Agile Thinker
● Influential
● Results-driven
● Self-Aware
 

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

Our vision is to be the world leader in betting, gaming and interactive entertainment, and we know that the most successful businesses are the most sustainable ones. Diversity and inclusion is key to sustainability and success and our goal is to attract, engage and retain the best talent globally, bringing the best thinking to our business from inside and outside of our sector. Our ambition is to make sure everyone at Entain feels valued, respected and included. Inclusion is embedded in everything we do, because we know when we feel respected and heard, we do our best work. Sustainability drives everything we do, and doing what’s right is one of our core values. Diverse teams have more creativity, imagination, innovation and problem solving capabilities. We are committed to tackling inequalities and creating a diverse and inclusive business. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.