Vacancy Type:
03 (Bwin)


We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players and for ourselves. It's a safe bet that the next chapter of the Entain story is going to be epic on a truly global scale. Want to know more? Click here for a short video.

We now have a fantastic opportunity for someone who is looking for their first role in marketing to join our team. We are looking for a Flemish speaking CRM Executive to join us, and work across our bwin brand creating CRM campaigns in Belgium. Based in Brussels office (We have a mix of home and office working!) You’ll be writing copy, creating images, building landing pages, creating target groups and sending communications to hundreds of thousands of customers about Sports, Casino and Poker every single week. 
You will be given full training and support in order to thrive in the role, and become an expert in your field! We're looking for candidates that are passionate about creating a career for themselves in marketing, wants to be part of a global - fast paced business, willing to work hard but someone who is also going to love what they do! Sounds interesting... here are some more details to help you decide if this is the right role for you...

What you'll be doing as a CRM Executive: 

  • You will be responsible for proposing CRM & promotional activities for our bwin brand in the Belgium market. You will use your Ideation and creative thinking to create promotions and campaigns that will increase our customer satisfaction and engagement.
  • You'll be writing copy in Flemish for our communications, banners and landing pages for our Sports, Casino, Poker and general communications.
  • Creating images in our image/banner creation tools such as Kitroom, Bannerflow and Spirable.
  • Whenever required, brief and align with our MarCom teams for image requirements.
  • Set up promotions in our internal tools such as EDS, PAT and Backoffice.
  • Create landing pages, banners, pop ups and emails/sms/push notifications.
  • Writes T&Cs (based on templates) for our promotions.
  • Translates copy for Acquisition, CRM Cycles and other stakeholders.
  • Ensures CS queries get handled with in a timely manner for the best customer experience.
  • Makes process improvements to drive greater efficiency. Ensures SLAs are adhered to.
  • Cross functional team collaboration and stakeholder management (e.g. work closely with trading, BI & analytics, VIP, creative teams etc.)
 So, who are we looking for?
  • You'll be a strong analytical think and like processes.
  • You may have a (Bachelor or Master) in Marketing or Business Management - but not essential.
  • Nature of the work requires deep understanding of CRM promotions and tool mechanics, so creative thinking is key to generating concepts, and analytical thinking to assess and optimising activities to drive commercial impact.
  • Fluent Flemish with strong written and spoken English language skills and a good understanding of Belgian culture.
  • You'll also love sports. This is will be key to creating campaign ideas for our bwin brand. 
  • Finally, you'll be awesome to work with. You will be looking to learn, develop and take everything in! 

Sound interesting? We think so! 

To read the full job description please head over to and click on the role profile to download the full job description.


If you’re looking for an opportunity where you can add true value to a team, we want to hear from you, and you too could be part of our journey to be crowned the undisputed champion in the sports betting, gaming and interactive entertainment industry. 

We’re well on our way to clinching that title – and we’re going to do it in a safe and responsible way and it’s the people behind the tech, and the sheer talent within our teams, who enable us to lead digital entertainment in these bold new directions. Which is why we want you in the team! 

After you have applied, why not learn more about some of our colleagues here:


About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

Our vision is to be the world leader in betting, gaming and interactive entertainment, and we know that the most successful businesses are the most sustainable ones. Diversity and inclusion is key to sustainability and success and our goal is to attract, engage and retain the best talent globally, bringing the best thinking to our business from inside and outside of our sector. Our ambition is to make sure everyone at Entain feels valued, respected and included. Inclusion is embedded in everything we do, because we know when we feel respected and heard, we do our best work. Sustainability drives everything we do, and doing what’s right is one of our core values. Diverse teams have more creativity, imagination, innovation and problem solving capabilities. We are committed to tackling inequalities and creating a diverse and inclusive business. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.