min 49 000
Vacancy Type:
03 (Bwin)
About The Role

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

The role in a nutshell:

In this role, you’ll be responsible for conceptualizing and operationalizing the CRM campaigns for 4 amazing brands (bwin, bpremium, Ladbrokes and Sportingbet) in our biggest country; Germany. Constantly monitoring, reviewing, aligning, and improving our contact strategies to ensure we maintain our commercial growth in this territory that is a key revenue driver.

What you'll be doing:

  • Managing day to day of a team of 4.
  • Responsible for planning, coordinating, analysing and optimizing all CRM & promotional activities. Ideation and creative thinking required as promotions and campaigns must increase customer satisfaction and engagement
  • Accountable for campaign performance, including impact on KPIs e.g. reduce churn, increase cross sell rates, improve customer satisfaction etc.
  • Writes copy in German and English for our communications, banners and landing pages for our Sports, Casino, Poker and general communications
  • Create images in our image/banner creation tools such as Kitroom, Bannerflow and Spirable
  • Whenever required, brief and align with our MarCom teams for image requirements
  • Set up promotions in our internal tools such as EDS, PAT and Backoffice
  • Create landing pages, banners, pop ups and emails/sms/push notifications
  • Writes T&Cs (based on templates) for our promotions
  • Reports weekly on KPI performance for Germany and plans accordingly
  • Workflow management of campaign activities and resources
  • Oversees, mentors, and trains the Executives
  • Ensures CS queries get handled with to ensure in a timely manner for the best customer experience
  • Makes process improvements to drive greater efficiency. Ensures SLAs are adhered to
  • Cross functional team collaboration and stakeholder management (e.g. work closely with trading, BI & analytics, VIP, creative teams etc.)

What need from you:

  • Strong analytical skills and process orientation
  • At least 4 years’ experience within CRM or a marketing role
  • Educational (Bachelor or Master) in Marketing or Business Management
  • Nature of the work requires deep understanding of CRM promotions and tool mechanics, creative thinking to generate concepts, and analytical thinking to assess and optimise activities to drive commercial impact
  • German at native speaker level with strong written and spoken English language skills and a good understanding of German culture
What you can expect from us:
  • The minimum salary for this position is EUR 49.000,-- gross p.a. and is adjusted to match your qualification and experience
  • Attractive benefits, e.g lunch vouchers, events, sports activities
  • Coffee, tea, table soccer and spaces to chill out
  • Awesome team of very knowledgeable & supportive colleagues 
  • Perfect location in the heart of the city

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.