Gibraltar, Nottingham, Stratford
Vacancy Type:
20 (partypoker)

Lets talk about out our Senior CRM Analyst positions! 


Let's start with who we are... 

We’re Entain, and our vision is a simple one; to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of more than 25 well-known brands we’re pretty sure you will have heard of before – Ladbrokes, Coral, Foxy Bingo, Gala Bingo, PartyPoker, Bwin... the list goes on.  


Don’t just read about our journey though, check out this video whilst you review the rest of this job advert. Watch here: We’re Entain.  

What’s in it for you when you join Entain 


We offer a competitive industry salary package plus a generous annual company bonus, but that's not all. Other benefits include:  

  • 25 days annual leave with the option to opt into more and carry-over leave if you don’t use it all. 
  • Private healthcare and a free subscription to Unmind which is a leading wellbeing app  
  • Hybrid working. 
  • Access to a bespoke benefits platform which lets you customise your benefits so they are truly unique to you, and what benefits you. This includes options to opt in to share save schemes, professional development tools, retail discount vouchers, health care plans and much more more.  
  • Entain has a community of global D&I groups built with employees around the world driving conversations and change. 
  • Let’s not forget regular company social events and trips, parties and team building activities of course!  

So you’ve heard about us, you’ve heard about the benefits you’ll get when you join so let’s explore the role itself.  



What you’ll do 


Reporting to our CRM Analytics manager you will join a small team work assessing the value returned of our CRM marketing spend across our hugely successful Party brands - partyPoker, Party Casino and Party Sports. 

You will be providing valuable insights into players’ behaviors at different stages of their interactions with us, making recommendations on relationship strategies for different customer segments, and helping to initiate and implement CRM initiatives that will boost brand and customer loyalty. 

In the role you will get the opportunity to collaborate with our marketing teams in designing engaging campaigns that can be measured and conducting the pre-campaign analysis and cost estimations.



Who you are?

  • The ideal candidate will have a wealth of experience in both above the line and below the line CRM analysis including A/B testing. 
  • Have a keen interest to collaborate with the marketing team in the design of engaging campaigns that can be analysed and conduct pre campaign analysis.
  • Deliver customer insights and make recommendations by performing post campaign analysis
  • Responsible for hands-on modeling and analysis of marketing campaigns
  • Exceptional data wrangling skills dealing with complex datasets to combine and automate the analytics workflow 
  • Strong Knowledge of SQL 
  • Proficiency in Python, R or equivalent 


Final play - shoot your shot 

If you’re an Analyst or CRM Analyst looking for an opportunity where you can add true value to a team, we want to hear from you, and you too could be part of our journey to be crowned the undisputed champion in the sports betting, gaming and interactive entertainment industry.  

We’re well on our way to clinching that title – and we’re going to do it in a safe and responsible way and it’s the people behind the tech, and the sheer talent within our teams, who enable us to lead digital entertainment in these bold new directions. Which is why we want you in the team!  

After you have applied, why not check out our Youtube Channel to watch some of our additional videos showing you more about Entain, our people and culture, and why we pride ourselves on being a pretty epic place to work. 


About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.