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Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.

The UX/UI Designer understands the customer, market and digital landscapes and is well equipped to create engaging, usable and accessible digital experiences and interactions to allow customers to consume Ladbrokes products.

The UX/UI Designer is involved in all stages of digital product development including research, testing, inception, development, execution, analysis of the design usage and engagement.

As part of the Product Team, this role works to define the product vision and strategy, the product roadmap and its communication to the wider business.

Key Responsibilities/Duties:

UX Research

  • Develop a deep understanding of Ladbrokes target users to produce usable online products.
  • Use market and customer research (qualitative & quantitative) to identify improvement opportunities.
  • Use customer research artefacts such as Persona, use case scenarios, interactive prototypes, competitive analyses, flows, and conceptual maps, to craft interaction designs that meet the needs of Ladbrokes customers.
  • Conduct frequent validation by running user testing (targeting both external and internal users), evaluating whether a prototype allows a given user to easily achieve their objectives.
  • Take part in design sprints to test concepts.
  • Work closely with the Senior Product Analyst to suggest, implement and analyse A/B testing results

UI Design

  • Propose solutions that balance user needs with business goals and technological capabilities, understanding how and why people use our products and the overall Customer Experience.
  • Map product requirements to a design and maximise customer engagement and usability across a range of platforms (desktop, mobile and apps iOS and Android – including response design requirements).
  • Provide feedback and input on Information Architecture to facilitate the navigation of online products across diverse platforms.
  • Design engaging experiences across all platforms.
  • Present concepts to the Product Delivery Teams and Senior Leadership as required.

    Analyse & Monitor Design Performance

  • Understand how to analyse the success of a proposed concept and produce any associated reports.
  • Work closely with the Senior Product Analyst to derive key data and learn, adapt and iterate new designs.

    Skills Required

  • Ability to receive and adapt work based on feedback
  • Experience with user testing (online and/or in labs)
  • Experience in suggesting/implementing A/B test to optimise digital experiences
  • Ability to work closely with development teams and accept technological constraints when relevant
  • Strong communication skills to evangelise the UX design and make a case through prototyping
  • Experience using design tools such as Sketch, Abstract and Adobe Creative Suite
  • Experience using prototyping tools such as Invision and/or Axure
  • Excellent communication and negotiation skills to present design concepts and pitch development that best benefit the customer and business.
  • Strong transactional website experience
  • UX Analysis experience


  • A Tertiary qualification in Design, Visual Arts or Technology is advantageous
  • Experience working as part of a team with an understanding of Agile methodologies
  • Experience with online analytics tools such as Hotjar, Clicktale, Google Analytics and Adobe Analytics to analyse the success of designs


About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.