Vacancy Type:
23 (Entain)

Role Purpose

You’ll work with our Canadian marketing team to increase registered clients at one of Canada’s most popular online casino and sports betting destinations.

The Affiliate Account Manager is a hands-on role, offering an exciting opportunity for a motivated individual to have a direct impact on company performance.  Focused on growing the business, you are responsible for the results of a portfolio of key partnerships.  You will recruit and build relationships with new accounts, maximize revenue from existing accounts, and excel at all aspects of client relationship with an emphasis on excellent service and ROI.

You will collaborate internally with a team of experienced marketers, sharing your insights and knowledge to positively impact the business.

Key Responsibilities:
  • Expand portfolio of affiliate partners, identify and recruit websites to join the affiliate program
  • Analyze, optimize and maintain account operations and relationships to increase the number of active/producing affiliate partners
  • Ensure affiliate deals are designed to maximize the profitability of the relationship
  • Closely monitor and evaluate the success of affiliate partnerships and recommend new campaign ideas, promotions and incentives
  • Design and execute campaigns for top affiliate partners aimed at optimizing revenue
  • Provide regular and consistent communications with affiliate accounts through email and telephone
  • Provide excellent customer service to all accounts (tracking, reporting, creative requirement requests, commission information) with a focus on top performing accounts
  • Manage and support affiliate relationships with marketing advice, promotional incentives and analysis


  • Monitor competitive landscape to identify and maintain best practices
  • Prepare weekly, monthly and ad-hoc precise and brief performance reports as required
  • Stay abreast of industry issues and online marketing trends
  • Identify areas requiring improvement and provide input into future development and optimization of the program
  • Assist in executing ongoing acquisition programs in conjunction with the affiliate program
Specialist Skills and Experience:
  • At least three years of online marketing experience
  • Bachelor’s degree from an accredited university
  • Proficiency in Microsoft tools and Internet technologies, including basic web development concepts
  • Superior written and verbal communication skills – this job requires interfacing with our other international offices as well as with a number of affiliate partners.
  • Basic understanding of betting
  • Strong analytical data skills


  • A thorough knowledge of bet types, casino or sports betting offers and promotions, betting motivations and behaviours
  • A strong knowledge of the best practices of lead generation or member acquisition, including copy writing, landing page content, keyword development and incentive presentation
  • An extensive background in at least one of the following online marketing areas: affiliate management, advertising account management, search engine optimization or media buying. Having an established contact list is an additional bonus.
  • On-the-spot problem solver
  • Ability to analyse and interpret statistical and financial data

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

Our vision is to be the world leader in betting, gaming and interactive entertainment, and we know that the most successful businesses are the most sustainable ones. Diversity and inclusion is key to sustainability and success and our goal is to attract, engage and retain the best talent globally, bringing the best thinking to our business from inside and outside of our sector. Our ambition is to make sure everyone at Entain feels valued, respected and included. Inclusion is embedded in everything we do, because we know when we feel respected and heard, we do our best work. Sustainability drives everything we do, and doing what’s right is one of our core values. Diverse teams have more creativity, imagination, innovation and problem solving capabilities. We are committed to tackling inequalities and creating a diverse and inclusive business. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.