Gibraltar, Nottingham, Stratford, London, St Pauls
Vacancy Type:
23 (Entain)
About The Role
Within the Lead Web Analyst role (previously known as Web Tracking Lead – Data accessibility & automation) role, you will be responsible for making the behavioural data accessible for key stakeholders such as Product Managers or BI teams.

You will also be responsible to help the Web Tracking and Tagging team to build tools for data validation 

What you'll be doing:
  •  Optimize web analytics/tracking solution for Entain product suite.
  • Oversee the data automation projects in order to make the behavioural data accessible for multiple stake holders
  • Build tools for data validation for Web Tracking and Tagging team
  • Manage the Web Tracking Backlog for product requests and prioritize item requests.
  • Manage web tracking data collection tools.
  • Working with Product Management and Operations teams to enable the delivery of relevant behavioural data.
  • Supervise tracking implementation that measures the potential success of product changes.
  • Support to ensure reliable web tracking data against any kind of backend-derived figures (Source Database, DWH)
  • Providing consultancy on data and/or techniques that can be used to exploit additional opportunities or resolve any other business issue.
  • Be an advocate for user experience and a promoter of user experience-driven and player journey-focused work
  • Coordinate dependencies between tasks, other product management Teams and Web analysts
What we need from you:
  • Minimum 3-5 years of experience as Web Analyst with focus on Reporting
  • Technical expertise with Google products is required: Analytics, Tag Manager, Data Studio, Optimize, BigQuery, Cloud Platform.
  • Strong analytical skills and process orientation with excellent communications skills.
  • High attention to detail and keen eye for accuracy
  • Familiarity with Ad tags implementation.
  • Solid knowledge of Google Analytics APIs
  • Experience with SQL at advanced level
  • Strong experience with BigQuery
  • A team player who loves to collaborate and work with stakeholders from different backgrounds in an international environment
  • Knowledge and experience with recent Google technologies and tools such as GA4 properties and Google Ads Data Hub
  • Experience with R or Python at a medium to advanced level
    Not Essential
  •  Experience in gambling industry
What the process looks like:
  • Apply and your CV will be reviewed by our Talent Acquisition team
  • Phone screening call with our Talent team
  • 1st interview with our Head of Web Tracking
  • Short task to complete and present back at 2nd interview with Director and other stakeholders
  • Offer and Celebrations! 

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.