Vacancy Type:
20 (partypoker)
About The Role
Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.

Role Purpose    

Working alongside the SEO Manager and the wider SEO team to drive growth from organic search, the SEO executive will develop, coordinate, and execute the SEO strategy for partypoker multi-regional web properties, with a primary focus on content and off-page activities.

The ideal candidate will help shape the organic search strategy and perform key SEO functions to meet business objectives, including content audits, content gaps, keyword research, on-page optimisation, link building, backlink audits, search data analysis, reporting etc.

Key Responsibilities
-       Brief and coordinate SEO optimised content creation and publication with internal teams and agencies
- Optimise/refresh existing content (including meta tags, headings etc.) across multi-regional sites 
- Identify topic/keyword opportunities to increase organic reach
- Content ideation
- Organise content delivery around market-specific content calendars 
- Perform competitor analysis and identify content gaps 
- Perform keyword research to inform SEO strategies and optimisation
- Optimise internal linking 
- Coordinate, execute and report on link acquisition and outreach campaigns 
- Backlink audits
- Carry out content and technical audits to identify obstacles to organic visibility 
- Identify areas for on/off-site improvements
- Image, video optimisation
- Explore new off-page activities
- Use research, analytics and social platforms to measure content and obtain audience insights to support content strategies
- Monitor, analyse and report on performance, including campaigns, rankings, traffic, conversions (etc.) 
- Monitor impact of search engine updates and market changes
- Interpret key data metrics through multiple analytics tools and deliver insightful analysis and recommendations
- Educate relevant departments on the use of SEO guidelines/best practices and follow up on its implementation
- Coordinate the SEO agencies 


Fluency in a second language (preferably Spanish/Portuguese/Italian/Dutch)
Track record of implementing successful content strategies
Strong SEO content optimisation, writing and ideation skills
Solid SEO knowledge and methodology
Demonstrable knowledge of link building/tactics with previous hands-on experience
Good communication skills and ability to convey requirements and brainstorm solutions with internal teams as well as external agencies
Experience using industry standard SEO tools (i.e.: Screaming Frog, Google Search Console, SEMrush, Ahrefs etc.)
Good understanding of search engine success factors, algorithms, SEO best practices, industry trends and threats 
Good understanding of technical SEO with some experience (i.e.: redirects, paginated pages, XML sitemap, canonical tags, hreflang tags, etc.)
Experience in SEO campaigns, analysis, and reporting
Solid analytics and problem-solving skills, comfortable using Excel
Data driven
Basic knowledge of HTML, CSS
Experience using a CMS
Previous SEO experience 
Good verbal and written English a must

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.