Rome
Vacancy Type:
Fixed Term Contract
Brand:
08 (Eurobet)
Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.
 

Al fine di garantire il raggiungimento degli obiettivi aziendali per il business on-line, la persona che stiamo cercando avrà la responsabilità di:

  • Gestire un team di un brand multi prodotto
  • Definire segmentazioni e clustering della CB di riferimento
  • Indirizzare la gestione del cliente durante il suo ciclo di vita valutando il customer journey più appropriato a massimizzare i ritorni
  • Analizzare i principali KPI di business e di mercato per individuare le opportunità di crescita
  • Definire il piano promozionale e di comunicazione per tutti i prodotti in portafoglio al fine di incrementare il valore del cliente
  • Coordinare le attività al fine di ottimizzare l'efficacia delle azioni messe in campo
  • Definire i programmi di loyalty e fidelizzazione
  • Definire le linee guida per la gestione dei clienti a più alto valore
  • Garantire il coordinamento con tutti i Dipartimenti aziendali al fine di assicurare la massima efficacia alle azioni messe in campo

CARATTERISTICHE

  • Laurea in Economia, Scienze delle Comunicazioni, o con titoli di studio post-laurea in Marketing/Digital/ Comunicazione.
  • Almeno 3 anni di esperienza nel marketing o in un contesto CRM aziendale
  • Almeno 3 anni di esperienza nella gestione di un team all'interno di un contesto lavorativo
  • Ottime capacità organizzative, di analisi e sintesi
  • Ottime capacità nella gestione delle relazioni interpersonali
  • Madrelingua italiano ed inglese fluente
  • La conoscenza del mercato specifico (betting) e di strumenti di CRM e Campaign management è titolo preferenziale  

 

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

Our vision is to be the world leader in betting, gaming and interactive entertainment, and we know that the most successful businesses are the most sustainable ones. Diversity and inclusion is key to sustainability and success and our goal is to attract, engage and retain the best talent globally, bringing the best thinking to our business from inside and outside of our sector. Our ambition is to make sure everyone at Entain feels valued, respected and included. Inclusion is embedded in everything we do, because we know when we feel respected and heard, we do our best work. Sustainability drives everything we do, and doing what’s right is one of our core values. Diverse teams have more creativity, imagination, innovation and problem solving capabilities. We are committed to tackling inequalities and creating a diverse and inclusive business. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.