WHO ARE WE
We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment. It’s a safe bet that the next chapter of the Entain story is going to be epic on a truly global scale. Want to know more? Click here for a short video.
WHAT'S IN IT FOR YOU
We offer a competitive industry salary plus an annual company bonus. Other benefits include daily lunch vouchers, discounts and life insurance. We also have several events, sports activities and pro-bono activities for the team to enjoy.
Our office is in the heart of Vienna and operates a hybrid working model.
WHAT YOU’LL DO
Entain invests heavily in its brands with a very significant marketing spend, and research is a critical pillar in managing that investment, alongside supporting the end to end customer experience across multiple products.
The global research function helps us understand the climate we’re operating in, how our brands are performing in a competitive context, and gives guidance on customer needs, motivations, preferences and intentions.
The global research team operates a hub and spoke structure. The central hub produces the consumer tracking studies where we want to align measurement across our brands and territories for market sizing, strategic brand equity tracking and customer satisfaction surveys. The spokes are localized teams that sit within our various businesses and are responsible for embedding the central research within the brand teams as well as running any bespoke research relevant to those particular brands (e.g. advertising evaluation, brand positioning, proposition development, customer segmentation, product ideation, new customer research, deep dives into key audiences). This role acts as the spoke within the Europe Digital and the Italy/Belgium business from within the global research team.
Reporting to the Global Research Director, you will be the “go to” person for all the senior stakeholders sitting under the Europe digital and Italy/Belgium business to support them in their research needs and guide the business through the transformational growth they are targeting as they launch in new markets and make their main brand bwin ready for new target audiences.
WHO YOU ARE
TA PARTNER TO ADD IN CONTENT ON THE IDEAL CANDIDATE PROFILE, CONSIDERING FACTORS SUCH AS
- Expert practitioner in quantitative and qualitative market research & insights
- In depth knowledge of research & insight techniques gained either through education or from agency training or industry body qualifications e.g. MRS certificate
- Up to date knowledge of sampling methods and their pros / cons and differences by country
- Experienced and confident presenter to senior stakeholders with ability for powerful storytelling
- An ability to triangulate different data sources and to understand commercial context in order to turn research into relevant and actionable insight.
- Clarity of briefing and objective setting
- Experience in planning for and managing to a research budget
- Ability to prioritise demands from multiple stakeholders
- Potential to be an effective people manager should the team expand
READY TO BE AN ENTAINER...
If you’re looking for an opportunity where you can add true value to a team, we want to hear from you, and you too could be part of our journey to be crowned the undisputed champion in the sports betting, gaming and interactive entertainment industry.
We’re well on our way to clinching that title – and we’re going to do it in a safe and responsible way and it’s the people behind the tech, and the sheer talent within our teams, who enable us to lead digital entertainment in these bold new directions. Which is why we want you in the team!
After you have applied, why not learn more about some of our colleagues here: https://www.entaincareers.com/en/entain-reals/
