Vacancy Type:
31 (Unikrn)
About The Role

About the Role

Entain is looking for a Product Marketing Manager to join the unikrn team and help drive product insights and go-to-market strategy as we roll out our product across multiple countries. This role will help shape how the company communicates the product vision to its customers, solicit input from those customers and utilize those learnings to drive the product roadmap forward.

In 2021, Entain acquired unikrn to launch the company’s esports practice. unikrn is one of the world’s preeminent esports betting platforms. unikrn paved the wave in the sports betting industry by offering esports odds across 35 titles, as well as virtual esports and streamer betting. unikrn also boasts a skill-based betting platform that allows players to wager on themselves in ranked matches in the world’s most popular gaming titles.

Your Mission

  • Help identify product strategy opportunities for the unikrn experience across available platforms to drive activation, engagement, and retention goals.

  • Produce customer, market, and competitive insights as well as business and technical requirements from research/analytics to outline opportunities for improving the customer experience, building differentiated features, and developing more effective strategies, value props/positioning/messaging, and go-to-market plans.

  • Leverage user insights and competitive intelligence to craft compelling positioning, messaging, and narratives that effectively communicate the company's value proposition and differentiate it from other products in the market.

  • Partner with cross-functional teams to build differentiated, best-in-class product experiences that drive deep engagement and customer retention.

  • Manage translation operations to support our global presence.

  • Ability to collaborate with an emphasis on strong interpersonal skills, in order to effectively influence stakeholders drive alignment, and work cross-functionally (e.g. product, design, engineering, data science, research/insights, pricing/packaging, and marketing teams)

  • Strong written/verbal communication skills, with the ability to distill complex concepts into clear, concise messaging that’s easy for users to understand

  • Strong growth mindset and intellectual curiosity, with a willingness to learn, flex into new areas, and continuously improve

  • Experience with breaking down broad, complex problems and thinking about them in a structured way in order to develop strategic solutions

  • Analytical and data-driven, with experience generating qualitative/quantitative insights and using them to inform strategies and decision-making

  • Proven self-starter with a bias for action and a can-do attitude to get things done

Your Profile

  • We are looking for someone who has a passion for creating differentiated experiences and is excited by the opportunity to redefine what marketing looks like for our industry and beyond.

  • Possesses a balance of conviction to drive change with breakthrough collaboration and influencer management capabilities.

  • Experience and connection to the gaming / esports / youth culture industries, working with numerous stakeholders from publishers, properties and/or talent management.

  • Strong communication, problem solving, organizational and delegation skills are a must.

  • Collaboration with colleagues across all lines of business to identify and develop unique strategic programs to deliver against business objectives.

  • All around strategic thinker who is well-versed in culture, analytics, consumer insights and employs a customer first mindset to all experiential plans and activations.

  • Strong organizational and project management skills to manage multiple programs concurrently.

  • High energy, self-starter, team-oriented, innovative, and entrepreneurial spirit.

  • Has the ability to get things done while having fun. Come ready to contribute to a team that has a positive mind-set. 

  • Employs the ability to work hours that accomodate team involvement across multiple time zones.

  • Travel is optional but might be recommended for specific projects or team events.

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.