Salary:
55,000 USD
United States, Jersey City, Miami
Brand:
31 (Unikrn)
About The Role

Marketing Manager, Esports Campaign (Miami, London, New York)

About Us

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionizing the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment. 

About the Role

Entain is looking for an esports Campaign Marketing Manager to join the Unikrn team in Miami or New York. The role will manage all esports campaign components across the unikrn platform and marketing channels. You will work with the relevant stakeholders and agencies to plan, manage, deliver and measure successful esports marketing campaigns. The position requires effective internal stakeholder and external agency management across the business.

In 2021, Entain acquired unikrn to launch the company’s esports practice. unikrn is one of the world’s preeminent esports betting platforms. unikrn paved the way in the sports betting industry by offering esports odds across 35 titles, as well as virtual esports and streamer betting. unikrn also boasts a skill-based betting platform that allows players to wager on themselves in ranked matches in the world’s most popular gaming titles.

Your Mission

  • This role will be responsible for driving unikrn’s online and offline esports campaigns across key regions

  • Areas of oversight include managing creative briefing, campaign timelines and project plans with key marketing stakeholders (internal: marketing, product, DATA BI, finance and external: creative, media and affiliate agencies)

  • Assist in the development of all esports marketing campaigns

  • Lead management and briefing processes across campaigns including multiple agency teams across all relevant agency disciplines

  • Work on major player campaigns and bespoke marketing projects to deliver brand awareness of unikrn

  • Work closely with the creative team to ensure consistency across activations and messaging and ensure briefs are completed (including but not limited to digital banners, social media assets and video creation)

  • Work directly with media and performance teams to manage corresponding briefs, promotion timelines and major brand / product launches.

  • Partner with the CRM team to ensure relevant retention offers and promotions are implemented appropriately 

  • Partner with marketing colleagues to drive timelines against key deliverables. 

  • In partnership with key stakeholders, identify key success metrics and measure campaign efficacy post campaign completion 


Your Profile

  • We are looking for someone who has a passion for creating amazing marketing campaigns and is excited by the opportunity to launch the unikrn brand in markets around the world

  • Possesses a balance of conviction to drive change with breakthrough collaboration and influencer management capabilities

  • Significant experience and connection to the gaming / esports / youth culture industries, working with numerous stakeholders from publishers, properties and/or talent management.

  • Strong project management capabilities with a passion to manage multiple projects and deliverables

  • Strong communication, problem solving, organizational and delegation skills are a must.

  • Collaboration with colleagues across all lines of business to identify and develop unique strategic programs to deliver against business objectives.

  • Ability to both think strategically and operationally / tactically.

  • Strong organizational and project management skills to manage multiple programs concurrently.

  • High energy, self-starter, team-oriented, innovative, and entrepreneurial spirit

  • Travel required (~20%) to execute onsite programs and nurture partnerships.

Our Values

Unikrn believes that by behaving in line with the company’s values, Unikrn will best serve the internal and external customers, as well as each other. Unikrn values are:


  • Maximum effort to drive the business, build the brand and support your colleagues.  

  • We’re a champion team, not a team of champions.

  • Do the right thing and act in a conscionable manner. 

  • Enjoy work and have fun.



About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.