Gibraltar, Sofia, London, St Pauls, Austria, Malta
Vacancy Type:
19 (PartyCasino)
About The Role

Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licenses in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral - to name just a few!

We are looking for a Marketing Specialist to work across our Casino vertical of our Party brands. As the specialist, you will be responsible for owning and executing the Casino Marketing Strategy & Planning, as well as creating market-leading experiences which attract, reward and retain our customers. You will deliver our brand positioning through experiences you create, working with teams right across the business to achieve our brand strategy,

You will have full responsibility for all the Casino promotions with emphasis on detailed performance analysis and optimisation of your budget to deliver maximum ROI.

This role can be based within our Gibraltar, London or EU offices. 

So, what will the role involve?

  • Own and deliver the Casino Proposition strategy and marketing plans.
  • Develop the Proposition to match our brand pillars both through the promotions and their communication to deliver on our brand strategy.
  • Coordinate the analytics, planning, execution and reporting of new proposition experiences
  • Optimise the Proposition budget, managing the promotional bonus spend
  • Work closely with Product teams to leverage our new product developments and features
  • Support our marketing plans with comprehensive communication plans across all channels (performance marketing, CRM, onsite…)

What are we looking for?

●       Digital promotions experience, ideally within the Gaming industry

●       Experience working with multiple products and verticals simultaneously, especially within Casino

●       Experience working with and delivering on brand strategies 

●       Strong customer insight and commercial analytical skills with the ability to leverage them effectively

●       Experience managing budgets and delivering ROI

●       Experience with retention strategies and campaigns

●       Exemplary written and spoken English

●       Good IT skills, specifically Excel & PowerPoint


About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.