United Kingdom
Vacancy Type:
23 (Entain)
About The Role
Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 25 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as bwin, Coral, Foxy, Gala, Ladbrokes, and partypoker.
The ideal candidate will manage technical execution of the company's global organic search strategy and perform key technical SEO functions including site audits, content inventories, on-page optimization, keyword research, content updates, and search data analysis.

There will be the requirement to troubleshoot and test many key technical SEO areas, which need to be managed according to defined marketing strategies and business priorities.

Communication will be to a range of stakeholders and professionals, within regions such as Europe, US, and LATAM, including SEO specialists, project managers and developers. Therefore, in-depth Technical SEO knowledge, experience liaising with business partners in a diverse multicultural environment, and fluent spoken and written technical and business English are essential.

Key Responsibilities:

  • Identify, recommend, and manage (to resolution) a whole variety of technical SEO issues including HTML elements, JavaScript Frameworks, Sitecore (CMS), Content Delivery Networks, server-side problems, Google Search Console errors and Core Web Vitals recommendations
  • Document technical requirements and work with business-analysts, developers through to implementation
  • Maintain a current understanding of the profession to provide the best-known solutions to Technical SEO issues
  • Build and maintain strategic partnerships with stakeholders across the business
  • Track, analyze, and optimize campaign performance based on KPIs
  • Identify areas for on-site improvements in site structure, internal linking, and content
  • Perform keyword research & build lists of targeted key phrases
  • Educate relevant departments in the use of SEO guidelines/best practices and follow up on its implementation
  • Personally execute fixes and optimizations
  • Exceptional analytics, project management skills, writing and organizational skills
  • Background designing URL structures and navigation elements
  • Ability to analyze log files and correlate data from various sources
  • Experience optimizing robots.txt files, implementing canonical tags, cross domain hreflang, pagination pages, and identifying/ fixing redirect loops
  • Superior knowledge of search engine criteria/algorithms, best practices, trends and industry developments


  • Experience working in large organisations, coordinating and liaising with multiple departments and stakeholders involved in SEO activities
  • Good communication, technical knowledge, analytics, project management, writing and organisational skills
  • Ability to work towards targets/KPIs and manage budgets

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.