United Kingdom
Vacancy Type:
Permanent
Brand:
31 (Unikrn)
About The Role

About Us

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, while revolutionizing the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment. 

About the Role

This job description is for the Head of Creative Services on the unikrn team. This position will oversee the brand’s strategic positioning as well as lead the business’s creative direction and development. This role will be a key contact point for the unikrn business, global consumer marketing team, the regional marketing leads, the product organization and the CRM team. The position requires effective leadership, stakeholder and agency management across the business at all levels to pull through the brand’s marketing and creative strategies across the business. 

Your Mission

Operate across multiple roles, which include strategist, creative leader, operations lead and innovator. Responsible for the following: 

  • Serve as the voice of what on-brand, effective creative and brand marketing campaigns mean and look like across the business. 

  • Partner with leadership to develop brand and marketing materials, including brand books and product sheets ensuring they are aligned with unikrn brand values and style guidelines. 

  • Keep the brand’s creative needs ahead of the curve and develop world-class creative executions across the business. 

  • Ability to manage creative needs, development and delivery across the marketing and product organizations within unikrn. 

  • Work with a diverse, talented team that aspires to develop breakthrough, consumer driven creative work. 

  • Provide creative insights, guidance and direction for creative across a variety of channels and product platforms developed by either internal or external constituents. 

  • Consistently evaluate the industry and beyond to ensure the delivery of leading edge, relevant and impactful creative approaches and brand campaigns. 

  • Lead and manage the creative submission process across the unikrn business. 

  • Strength in budget management and the necessary decisiveness to prioritize investments. 

Your Profile

  • Passionate about brand marketing and a strong creative curiosity. 

  • Strong storytelling ability, with a meticulous attention to detail.

  • Executive presence and experience in delivering recommendations to senior leadership

  • Effective communicator at all levels of organizations.

  • Understanding the importance of process and having the confidence to create, implement and manage processes where it is necessary. 

  • Balances conviction to be big-picture strategic thinker whilst understanding the nuances of driving the day-to-day business. 

  • Significant experience and connection across the wagering / gaming / esports / youth culture industries, working with numerous stakeholders from publishers, properties and/or talent management.

  • Exceptional people leadership skills and experience, overseeing a cross-functional team, with a consistent history of cultivating and developing high performing teams.

  • Appreciation for the importance of data and analytics while understanding how to apply learnings to daily business activities. 

  • Strong organizational and project management skills to manage multiple programs concurrently.

  • High energy, self-starter, team-oriented, innovative, and entrepreneurial spirit

  • Travel optional (~20%) to understand business needs across the group while joining agency and partner meetings. 

Our Values

Unikrn believes that by behaving in line with the company’s values, Unikrn will best serve the internal and external customers, as well as each other. Unikrn values are:


  • Maximum effort to drive the business, build the brand and support your colleagues.  

  • We’re a champion team, not a team of champions.

  • Do the right thing and act in a conscionable manner. 

  • Enjoy work and have fun.



As part of unikrn’s culture, we believe that ‘how’ you achieve results is just as important as ‘what’ is achieved. The process is just as important as the outcome.


At unikrn, your qualifications are key. Our company, brand and values do not differentiation between an individual's age, gender, race, color, religion, national origin or ancestry, sexual orientation, gender identity, physical or mental disability, genetic information, ethnicity, citizenship, or any other characteristic.


About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.