Vacancy Type:
03 (Bwin)
About The Role
Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.
Reporting to the CRM Manager, the ‘CRM Sports Executive: bwin Brazil’ will be responsible for executing a communications and promotions plan reflective of the local culture and sports/gaming interests. You will contribute to ensure the business retain a fully native tone of voice whilst simultaneously ensuring alignment to our global brand strategies. The comms plan will be a mixture of educational content and promotional, event-based activity with audience segmentation techniques to ensure appropriate messages are served at the right time in a user’s journey to maximize engagement. You will put in place the communications for all stages of the customer journey: early stage on-boarding, customer upsell/cross-sell and lapsed customer win-back. Key responsibilities
Key Responsibilities
• Execute communication strategies aligned with the CRM Marketing plan
• Execute short-term and long-term promotions
• Execute communications to maintain players activity via editorial content
• Create and implement content in web, email, direct messages and social networks
• Work directly with internal parties to implement the marketing plan
• Reports directly to local CRM Manager
Specialist skills & experience
● University degree in Business, Marketing, Advertising, Journalism or similar
● Excellent knowledge of sports with a special focus on the Brazilian reality
● Native Brazilian.
● English proficiency at all levels
● Attention to detail to ensure we are compliant + abide by all data protection procedures
● Organization and ability to meet tight deadlines
● Excellent teamworking, analytical and communication skills
● 1-2 years of experience in similar roles
● Proven experience in executing a CRM plan with automated trigger communications
Competencies / behaviours
● Agile Thinker
● Influential
● Results-driven
● Self-Aware

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.