Rome
Vacancy Type:
Permanent
Brand:
03 (Bwin)
About The Role
Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.
 

ATTIVITA’

Con l’obiettivo di massimizzare la soddisfazione, la loyalty e il valore della customer base, la nuova risorsa dovrà:

 

  • Collaborare alla definizione del piano CRM per i prodotti in portfolio, definendo il customer journey più appropriato per ciascun cluster e le strategie più efficaci per aumentare la retention e il ciclo di vita dell’utente
  • Collaborare alla creazione ed implementazione delle comunicazioni e delle promozioni attraverso l’utilizzo degli strumenti di CRM e Campaign Management
  • Presidiare tutte le leve di marketing al fine di ottimizzare l’efficacia delle azioni messe in campo per il raggiungimento degli obiettivi aziendali e di ROI
  • Lavorare in sinergia con altri dipartimenti e stakeholder, allineandosi su strategie, progetti e iniziative
  • Collaborare alla creazione delle comunicazioni di prodotto su base settimanale
  • Collaborare nella redazione delle presentazioni e comunicazioni interne
  • Collaborare nelle attività di monitoraggio del mercato di riferimento

     

     

    Requisiti

  • Laurea o titoli di studio equipollenti in Economia/Marketing/Digital/Comunicazione, con almeno due anni di esperienza nel settore marketing
  • Esperienza nella creazione, costruzione ed analisi di customer journey e campagne promozionali
  • Buona conoscenza delle dinamiche CRM e degli strumenti di Campaign management
  • Ottima conoscenza del pacchetto Microsoft Office. Conoscenza di Optimove o Sales Force costituirà titolo preferenziale
  • Ottime doti relazionali e organizzative, capacità di lavorare in team e di gestire relazioni con diversi stakeholder e dipartimenti
  • Buona conoscenza della lingua inglese
  • Passione per lo sport e il mondo del gaming
  • La conoscenza del mercato specifico (betting & gaming) costituirà titolo preferenziale

 

 

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.