Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.
Role Purpose
The PPC executive will represent the operational marketing resource for the Entain strategy. They will assist in the day-to-day management of PPC Sportsbook campaigns and will drive the operational activity for all elements of paid search across the Sportsbook brands.
The PPC Sportsbook Exec will work in the Marketing department and reports into the Senior PPC Manager.
Key Responsibilities
- Accountable for the creation and planning of PPC sportsbook campaigns across the Ladbrokes and Coral brands, to ensure effective roll-out of the PPC strategy
- Reporting and analysing PPC campaigns to illustrate the performance on a ROI basis of investment in this area
- Work closely with the account management team in our PPC agency with a view of having a closely aligned schedule of activity
- Creating and distributing weekly reports on performance by channel to allow the Senior PPC Manager to assess the ROI of budget
- Analysing the effectiveness of our PPC campaigns and optimising accordingly to help Ladbrokes Coral achieve the best possible CPA, CTR, CPC and performance metrics possible
- Accountable for regular testing of the PPC journeys, as well as testing new products to ensure optimal performance across a range of mobile and tablet devices
- Track competitor performance across a range of PPC sportsbook related keywords and analyse differing PPC strategies in order to assess/reaffirm Ladbrokes Coral positioning
- Work closely with the brand teams to ensure that ad copy and promotional messaging is aligned to the core brand principles
- Working with Google and Bing to ensure we are benefitting from beta products they are releasing
- Working with the Senior PPC Manager to manage and support all PPC led activity
- Coordinating PPC requirements internally with the product development and design teams, to ensure that we are using the latest technology in our Adwords campaigns
- Managing and monitoring the Ladbrokes Coral Adwords accounts and ensuring that our agency has an efficient and clean approach to campaign management
- Co-ordinating and aligning PPC activity with the Gaming PPC team in Tel Aviv to prevent any bidding competition between the two accounts
- Providing analysis on the relationship between PPC spends and organic search traffic on both acquisition of new customers and retention of current customers
- Work closely with the other PPC execs on the team to ensure that we are establishing cross-brand learnings
Candidate Requirements
- Marketing related degree preferred
- Excellent communication skills: written, verbal and interpersonal
- Experience in either a mobile digital media agency or similar client set up
- Ability to work in self-directed, fast-paced, result-oriented environment & to meet deadlines
- Strong analytical skills with the ability to analyse data and make recommendations
- Experience within iGaming
- High level of numeracy and analytical capability
- Experience of using Adwords essential.
- Experience with Microsoft Excel
- Experience with Microsoft Powerpoint
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