Gibraltar
Vacancy Type:
Permanent
Brand:
23 (Entain)
About The Role
Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.
 
Role Purpose

The PPC executive will represent the operational marketing resource for the Entain strategy. They will assist in the day-to-day management of PPC Sportsbook campaigns and will drive the operational activity for all elements of paid search across the Sportsbook brands.

The PPC Sportsbook Exec will work in the Marketing department and reports into the Senior PPC Manager.

Key Responsibilities 

  • Accountable for the creation and planning of PPC sportsbook campaigns across the Ladbrokes and Coral brands, to ensure effective roll-out of the PPC strategy
  • Reporting and analysing PPC campaigns to illustrate the performance on a ROI basis of investment in this area
  • Work closely with the account management team in our PPC agency with a view of having a closely aligned schedule of activity
  • Creating and distributing weekly reports on performance by channel to allow the Senior PPC Manager to assess the ROI of budget
  • Analysing the effectiveness of our PPC campaigns and optimising accordingly to help Ladbrokes Coral achieve the best possible CPA, CTR, CPC and performance metrics possible
  • Accountable for regular testing of the PPC journeys, as well as testing new products to ensure optimal performance across a range of mobile and tablet devices
  • Track competitor performance across a range of PPC sportsbook related keywords and analyse differing PPC strategies in order to assess/reaffirm Ladbrokes Coral positioning
  • Work closely with the brand teams to ensure that ad copy and promotional messaging is aligned to the core brand principles
  • Working with Google and Bing to ensure we are benefitting from beta products they are releasing
  • Working with the Senior PPC Manager to manage and support all PPC led activity
  • Coordinating PPC requirements internally with the product development and design teams, to ensure that we are using the latest technology in our Adwords campaigns
  • Managing and monitoring the Ladbrokes Coral Adwords accounts and ensuring that our agency has an efficient and clean approach to campaign management
  • Co-ordinating and aligning PPC activity with the Gaming PPC team in Tel Aviv to prevent any bidding competition between the two accounts
  • Providing analysis on the relationship between PPC spends and organic search traffic on both acquisition of new customers and retention of current customers
  • Work closely with the other PPC execs on the team to ensure that we are establishing cross-brand learnings
Candidate Requirements
  • Marketing related degree preferred
  • Excellent communication skills: written, verbal and interpersonal
  • Experience in either a mobile digital media agency or similar client set up
  • Ability to work in self-directed, fast-paced, result-oriented environment & to meet deadlines
  • Strong analytical skills with the ability to analyse data and make recommendations
  • Experience within iGaming
  • High level of numeracy and analytical capability
  • Experience of using Adwords essential.
  • Experience with Microsoft Excel
  • Experience with Microsoft Powerpoint
#LI-SR1

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.