We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, and revolutionizing the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.
We understand the transformational role Data and Analytics plays in how we create value today and how we shape our future. Over the past three years, we have transformed our proposition, but we have only just started. We have a bold ambition to be a world-class data and analytics business for our customers. To shape that future, we are looking for a world-class Senior Business Performance analyst to support our newly formed Emerging Markets business.
This is a high-impact analytical role that will report to the Senior Business Performance Manager in our Central BI team, providing dedicated support to our Emerging Markets business. This is a new, dynamic role, which gives you great exposure to multiple data sources, senior stakeholders and business-critical decisions in a high-growth area for the business.
Key Responsibilities:
Data Champion, Exec-Level & Commercial Reporting:
- Become the “Data Champion” and key point of contact for Emerging Markets
- Champion and advance superior data quality across everything you do
- Develop strong relationships with Central BI and Analytics teams
- Own development of Exec-level business performance reporting suite, including establishing key business and customer KPIs for Emerging Markets
- Develop a broad set of dashboards/analytics tools to us better understand our performance across our Emerging Market brands
- Manage the delivery of the data and analytics backlog for Emerging Markets
- Proactively identify, design, and implement internal process improvements with the data team: automating manual processes, optimizing data delivery, re-designing infrastructure for greater scalability, data sanity checks, keeping data fresh etc.
- Support senior leaders in building board-level presentations and insights decks
- Liaise with data warehouse on data requirements from business
- Connect transactional and behavioural data across GA and our DWH
- Capable of working on multiple, overlapping tasks in a fast-paced environment
Commercial Enablers:
- Proactively identify and explain major performance trends, patterns & behaviours across Emerging Markets, bringing to life insights in a concise and meaningful way
- Provide high-quality strategic analysis and insight to support growth across our digital pillars (marketing, CRM, brand, promotions, product, service and pricing)
- Partner with the Director of Commercial Performance and other EM leaders to diagnose business performance and surface new market opportunities and risks
- Lead Emerging Market reporting projects to advance our data & analytics capability
- Support the business teams with ad hoc insight
Specialist skills and experience:
World-Class Data Expert:
- Extensive experience working with data in a fast-moving digital business (minimum 5 years of related experience)
- Advanced hands-on experience - SQL and other programming languages (e.g., python)
- Advanced knowledge of Tableau/Power BI. Google Analytics / Big Query an advantage
- Database experience including experience in coding across commercial databases
- Excellent Microsoft Excel skills (including VLOOKUP’s, and Pivot tables)
Commercial Enablers:
- Strong commercial acumen, analytical and problem-solving skills
- Robust project and stakeholder management skills
- Logical approach to problem-solving - ability to turn complex concepts and business questions into actionable data
- Ability to communicate complex information clearly and concisely to influence a wide range of audiences
- Familiarity with eGaming KPIs, terminology and business model is an advantage
- Digital experience essential
Competences and behaviours:
- Strong interpersonal skills with a proven track record working closely with senior execs
- Ability to engage and influence a diverse range of stakeholders
- Self-motivated individual who is comfortable working independently
- Able to make clear, insight-led decisions with confidence
- Resilience, high-level comfort with change
- An analytical and curious mind with high attention to detail
- Willingness to win, with a low ego
- Robust project and stakeholder management skills
- Willingness to learn, results-driven and comfortable challenging the status quo
