Berlin
Vacancy Type:
Permanent
Brand:
31 (Unikrn)
About The Role

About the Role

Entain is looking for a Media Manager to join the unikrn team. They will support the development of consumer-facing media plans and delivery,  and assist with the creation of processes, timelines, workflows, and other efforts to help ensure the company’s brand and performance media efforts are both efficient and successful.

In 2021, Entain acquired unikrn to launch the company’s esports practice. unikrn is one of the world’s preeminent esports betting platforms. unikrn paved the wave in the sports betting industry by offering esports odds across 35 titles, as well as virtual esports and streamer betting. unikrn also boasts a skill-based betting platform that allows players to wager on themselves in ranked matches in the world’s most popular gaming titles.



Your Mission

  • Support Global Head of Media to produce paid media plans (brand, performance, SEO and affiliates) - starting with Brazil and Canada, rolling out to Australia, New Zealand, Chile, Colombia and Mexico in 2023, then Europe in 2024 with US in 2025 through to global roll out in 5 years.

  • Coordinate and liaise with media and performance agencies to ensure deliverables are clearly communicated and met in a timely manner.

  • Deliver innovation, cut through and optimal performance of all media plans.

  • Seamless project management to plan, produce, monitor and evaluate all plans, including test and learn and proof of effectiveness to the business

  • Liaise with internal stakeholders across the business (including product, technology, and marketing).

  • Create and manage new processes, timelines, and workflows. 

  • Assist with the creation of internal and external presentations, talking points, speeches, and strategy documents. 

  • Participate in brainstorms and contribute creative ideas to the Unikrn Marketing team.

 

Your Profile

  • Experience with gaming/entertainment/betting/esports targeting Gen Zs
  •   Knowledge of local Brazil or Canadian media experience is a plus
  • Deep experience in global  media planning, buying, evaluation and performance
  • Innovative media solutions for the budget
  • Passionable about diversity and inclusion in media selection and approach to marketing
  • Track record with evaluation, testing and optimisation of brand and performance media

  • Exceptional organizational and/or project management skills; laser focus on meeting deadlines.

  • Excellence in numeracy with accurate and complex budgeting skills

  • Ability to manage overlapping deadlines and deliverables.

  • Caring and friendly team player

  • Savvy and comfortable with communications and organizational tools/platforms. 

  • A passion for storytelling and excited by the opportunity to redefine what marketing looks like for our industry and beyond.

  • Excited by marketing, media and tech trends.

  • High energy, self-starter, team-oriented, innovative, and entrepreneurial spirit.

  • Experience and connections within the gaming/esports/youth culture spaces are a plus.

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.