Vacancy Type:
25 (Ivy Software)

Purpose of Role:

As Web Analyst you will be responsible for the Web tracking Implementation across Entain websites portfolio.

You will be ensuring the accuracy of the behavioral data and continuously run validation for the data collected.

Primary Responsibilities:

  • Optimize web analytics/tracking solution for Entain product suite
  • Optimize the Datalayer Structure and usage in order for the Datalayer to serve as a support for web analytics/ tracking solutions and marketing tagging.
  • Manage web tracking data collection tools.
  • Working with Product Management and Operations teams to enable the delivery of relevant behavioural data.
  • Supervise tracking implementation that measures the potential success of product changes.
  • Manage process flow and data flow to enable single source of truth for all relevant web tracking data sources
  • Partner with product management to ensure seamless implementation of new features and mitigate implementation related web analytics issues
  • Support to ensure reliable web tracking data against any kind of backend-derived figures (Source Database, DWH)
  • Being point of contact to for Product Web Tracking requests.
  • Providing consultancy on data and/or techniques that can be used to exploit additional opportunities or resolve any other business issue.
  • Be an advocate for user experience and a promoter of user experience-driven and player journey-focused work
  • Coordinate dependencies between tasks, other product management Teams and Web analysts
  • Analyse product developments to understand overall impact and return of investment, and as a result recommend new strategies or activities to drive revenue


  • Minimum 3 years of experience as Web Analyst with focus on implementation.
  • In-depth Web analysis skills together with comprehensive knowledge about e-commerce, web and mobile applications.
  • Deep technical knowledge of Web tracking solutions (Adobe Analytics, Google Analytics, others) deployed to support operational activity and development projects (including multiple installs and upgrades across global companies).
  • Strong analytical skills and process orientation with excellent communications skills.
  • High attention to detail and keen eye for accuracy
  • Are able to proficiently write JavaScript/HTML/CSS for use with tag management and features building for personalizing content
  • You are an expert user in web analytics tools in general
  • Familiarity with Ad tags, implementation and enabling a secure implementation.
  • Strong knowledge in tracking methods, data layer manipulation, and the transformation and usage of custom JavaScript to Google Tag Manager.
  • High-level of expertise on Tags implementation and troubleshooting
  • Solid knowledge of Google Analytics APIs
  • Advanced proficiency in SQL or JavaScript - Scala or Python knowledge.
  • Practical experience with BigQuery
  • A team player who loves to collaborate and work with stakeholders from different backgrounds in an international environment
  • Knowledge and experience with recent Google technologies and tools such as GA4 properties and Google Ads Data Hub

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

Our vision is to be the world leader in betting, gaming and interactive entertainment, and we know that the most successful businesses are the most sustainable ones. Diversity and inclusion is key to sustainability and success and our goal is to attract, engage and retain the best talent globally, bringing the best thinking to our business from inside and outside of our sector. Our ambition is to make sure everyone at Entain feels valued, respected and included. Inclusion is embedded in everything we do, because we know when we feel respected and heard, we do our best work. Sustainability drives everything we do, and doing what’s right is one of our core values. Diverse teams have more creativity, imagination, innovation and problem solving capabilities. We are committed to tackling inequalities and creating a diverse and inclusive business. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.