Vacancy Type:
23 (Entain)


We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players and for ourselves. It’s a safe bet that the next chapter of the Entain story is going to be epic on a truly global scale. Want to know more? Click here for a short video.

It’s a safe bet that the next chapter of the Entain story is going to be epic on a truly global scale. Want to know more? Click here for a short video.


If you’re not already in Gibraltar, we offer a great relocation package to make the move easier!

We offer a competitive industry salary plus a generous annual company bonus. Other benefits include 25 days annual leave, pension scheme (matched up to 6%), private healthcare, a free subscription to the wellbeing app Unmind, our share save scheme and a great selection of professional development and in house training tools for you to use.

That's not all, you will also have access to our bespoke benefits platform that allows you to choose the benefits that are most important to you. Oh, and let’s not forget regular company social events, parties and team building activities!

Gibraltar is also great for hybrid working. You will work four days in the office and have the option to work one day from home.


Reporting to the Head of Sportsbook Proposition, you will be responsible for delivering a compelling sportsbook proposition that is aligned to brand strategy, driving customer activity and revenue.

Key Responsibilities:

As the Sportsbook Proposition Manager Bwin & SportingBet you will be responsible for all aspects of the customer proposition for your brand. 

Core Responsibilities: 

  • Aligned to the Brand strategy, you will establish practices to research, ideate and define new sportsbook propositions.
  • Maintain a sports calendar/sportsbook proposition overlay that runs at least 6 weeks in advance, distributing this proposition schedule for use by all Brand & Player marketing teams.
  • You will actively participate in the detailed planning of major marketing campaigns, on hand to ensure the proposition is understood and factored into the wider plans throughout.
  • For all new sportsbook propositions, you will work with the relevant Compliance and Legal teams to ensure all aspects of the customer terms are fit for purpose.
  • Work with CX teams to identify areas of the proposition customer journey that can be improved.
  • Work with Gaming Proposition and Operational Teams to drive the Sports>Gaming cross-sell performance within your brand.
  • Utilize the existing feature suite within the Entain core platform to ensure the best customer experience and conversion rates of all propositions.
  • Work with the Sportsbook Commercial Team to establish effective means of assessing the ROI of your propositions.
  • Work with the sportsbook product team to identify sportsbook ‘feature’ and ‘promotional mechanic’ development candidates
  • Act as the conduit between Product and Brand/Player Marketing in ensuring ‘go to market’ plans are ready for the deployment of new product ‘features’ and ‘promotional mechanics’.
  • Identify and quantify all competitor propositions in the marketplace, forming a thorough GAP analysis that acts as a repository of information.
  • Where applicable, perform cost/ROI analysis of competitor propositions using a scoring indices against our own propositions and alignment to your brand strategic goals.
  • Establish ways of working with Sports Trading Teams to ensure the appropriate range and focus of betting opportunities are available to your customers in alignment with the brand strategy



  • You will have experience of having worked in complex matrix organisations with the skillset to manage multiple stakeholders.
  • With exceptional analytical skills, you will have a history of having used data to drive decision making.
  • starter, you will have experience of having taken the initiative to identify and solve business performance problems.
  • An excellent communicator across all digital and audio/visual channels, you will be confident in your ability to collaborate with wider business teams.
  • Strong Microsoft Office Tools user capability.


  • Experience of having worked in/alongside a sports betting and gaming team with awareness of the components that drive performance within Sportsbook.
  • Previous experience of having operated as a business sponsor in product development processes.
  • A natural enthusiasm for sports, betting and gaming in general.
  • Experience of having worked in a sports trading function.

Sound interesting? We think so!

To read the full job description please head over to and click on the role profile to download the full job description.


If it’s sun, sea, sand and success you want then Gibraltar has it all. A thriving and prosperous British Overseas Territory, the famous ‘rock’ sits right on the doorstep of Spain’s Mediterranean Sea making it a gateway to some of Andalucía’s most attractive cities and beaches just down the motorway.

It also gets nearly 3,000 hours of sunshine a year… you’re sold right?


About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

Our vision is to be the world leader in betting, gaming and interactive entertainment, and we know that the most successful businesses are the most sustainable ones. Diversity and inclusion is key to sustainability and success and our goal is to attract, engage and retain the best talent globally, bringing the best thinking to our business from inside and outside of our sector. Our ambition is to make sure everyone at Entain feels valued, respected and included. Inclusion is embedded in everything we do, because we know when we feel respected and heard, we do our best work. Sustainability drives everything we do, and doing what’s right is one of our core values. Diverse teams have more creativity, imagination, innovation and problem solving capabilities. We are committed to tackling inequalities and creating a diverse and inclusive business. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.