About the Role
Entain is looking for a Product Performance Analyst to join the unikrn team. You will perform detailed analysis of the unikrn business for stakeholders including insights, Reporting, modeling, and business intelligence for all in the market and future Products. Along with the Lead Data Analyst, you will support the roadmap and direction of Analytics within unikrn with a focus on innovating and optimizing our Product offering. Utilizing analytical and modeling techniques, you will build and optimize existing and new products, functionality and customer journeys across all of unikrn’s product verticals. On a day-to-day basis you will work closely with stakeholders across all functions of the business to gather KPI, reporting, data intelligence, optimization, and analysis requirements and execute those to drive business outcomes. Working closely with our world-class Product team, you will scope out tracking, testing and modeling requirements and see them through the development until tested and implemented into production, reporting on outcomes and optimizing where necessary.
In 2021, Entain acquired unikrn to launch the company’s esports practice. unikrn is one of the world’s preeminent esports betting platforms. unikrn paved the wave in the sports betting industry by offering esports odds across 35 titles, as well as virtual esports and streamer betting. unikrn also boasts a skill-based betting platform that allows players to wager on themselves in ranked matches in the world’s most popular gaming titles.
Your Mission
-
Collecting and analyzing data to evaluate product performance, identify trends, and provide insights that can be used to improve business strategy and decision-making.
-
Developing and maintaining metrics and key performance indicators (KPIs) for products, including defining the methodology for data collection, analysis, and reporting.
-
Tie key metrics to incremental revenue improvements and provide recommendations to improve revenue across products.
-
Conducting research and performing data analysis on customer behavior, wagering activity, and marketing efforts to understand product performance and identify opportunities for improvement.
-
Collaborating with product teams to design and implement experiments and A/B tests to measure the impact of changes and improvements to the product.
-
Building and maintaining reports and dashboards that provide insights on product performance, such as revenue, user engagement, and conversion rates.
-
Providing regular updates and insights to stakeholders, including product managers, business leaders, and executive teams.
-
Monitoring and analyzing competitor and market trends to identify opportunities and challenges for the company and its products.
-
Working with cross-functional teams, including engineering, design, marketing, and operational teams, to drive product improvements and meet business goals.
-
Developing and implementing data governance policies and procedures to ensure data quality, accuracy, and consistency.
-
Integrate analytics, data driven decisioning, and automated processes into operational activities that drive customer and business commercial outcomes.
-
Understand general operational matters that support business activities.
Your Profile
-
Experience in a Product analytical role or an Analyst role in the Wagering sector
-
Degree level qualification specializing in Analytics, Mathematics or Statistics or related field
-
Passion for esports/wagering/gaming
-
Advanced knowledge of data query languages, data manipulation and visualization tools including SQL and Tableau
-
Experience with A/B testing frameworks, creating and monitoring of implemented tests
-
Able to liaise with distributed teams from different disciplines to deliver goals on time
-
A keen eye for detail and comfortable being hands on in a small team, start-up environment
-
Ability to effectively prioritize, manage and execute tasks
-
Customer Centric, ‘can do’ attitude. Always curious about their experience.
-
Strong work ethic and ability to ‘get the job done’
-
Strong written and verbal communication skills
-
Deliver work to a high standard
-
Sound working knowledge of Data & Analytics platforms and tools
Additional Requirements
-
Knowledge of Predictive Analytics and Machine Learning processes, tools and techniques
-
Additional proficiency in R or Python
-
Experience with Google Analytics
It is a big plus if you have experience in Wagering, Esports and you love Video Games - Kindly highlight that somewhere in your application if you possess any of them.
