WHO ARE WE
We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players and for ourselves.
It’s a safe bet that the next chapter of the Entain story is going to be epic on a truly global scale. Want to know more? Click here for a short video.
WHAT'S IN IT FOR YOU
We offer a competitive industry salary plus a generous annual company bonus. Other benefits include 25 days annual leave, pension scheme (matched up to 6%), private healthcare, a free subscription to the wellbeing app Unmind, our share save scheme and a great selection of professional development and in house training tools for you to use.
That's not all, you will also have access to our bespoke benefits platform that allows you to choose the benefits that are most important to you. Oh, and let’s not forget regular company social events, parties and team building activities!
Our UK offices are based in London (Stratford and Farringdon) and Nottingham, where we operate on a hybrid working model. (2+ days in the office)
WHAT YOU’LL DO
- As the Analytics Controller you will be part of the team that provides vital insight and strategic direction as to how our business allocates and spends its significant marketing investments globally
- To be responsible for the implementation and continual development of our analytics and tracking solutions.
- Work with technology, development and adtech teams representing the business, it’s commercial requirements for analytics and to drive forward change.
- Seek out optimization opportunities and work with teams to test, validate and implement changes to our analytics stack.
- Own analytical data requirements across the business.
- Personable expert who can work comfortably with technology BI and Marketing teams, understanding marketing activities plus the data and decisions behind them.
Key Responsibilities:
- Design, build and own key tracking for our global brands.
- The key person responsible for the web analytics data in our proprietary marketing stack
- Own web analytics implementation designs and direction for the business.
- Work on a join sign off process on tracking specifications
- Responsible for App tracking through our partners like Appsflyer.
- Own global taxonomy and work with marketing teams and marketing operational analysts to maintain taxonomy adherence
- Joint ownership of the ingestion of marketing data from third parties and Fivetran.
- Assist in training and use of GA front end for business users
- Responsible for the overall quality, usability and fitness for purpose of core data sets from GA, CM, Appsflyer and the main marketing platforms.
- Work directly with operational marketing and promotions teams to promote data driven decision making across our brands.
Sound interesting? We think so!
To read the full job description please head over to entaincareers.com and click on the role profile to download the full job description.
READY TO BE AN ENTAINER...
If you’re looking for an opportunity where you can add true value to a team, we want to hear from you, and you too could be part of our journey to be crowned the undisputed champion in the sports betting, gaming and interactive entertainment industry.
We’re well on our way to clinching that title – and we’re going to do it in a safe and responsible way and it’s the people behind the tech, and the sheer talent within our teams, who enable us to lead digital entertainment in these bold new directions. Which is why we want you in the team!
After you have applied, why not learn more about some of our colleagues here: https://www.entaincareers.com/en/entain-reals/
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