Dependent on Experience + Car + Bonus + Benefits
Vacancy Type:
23 (Entain)

Role: Retail Area Manager

Location: Newcastle - North East England - applicants will ideally live approx 20 miles from patch to ensure a good work life balance

Package: Competitive + Car Allowance + Bonus + Benefits 


We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionizing the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment. It’s a safe bet that the next chapter of the Entain story is going to be epic on a truly global scale. Want to know more? Click here for a short video.

To make sure our betting shops are the most exciting on the high street, providing the best products and highest quality customer service in the industry, we need great operators and courageous leaders across our individually operated Regions that make up our UK shop estate.


We offer an industry competitive salary plus a generous annual company bonus. Other benefits include a Company Car/ Car Allowance, business expense account, 33 days annual leave inclusive of Bank Holidays, pension scheme (matched up to 6%), private healthcare, a free subscription to the wellbeing app Unmind, our share save scheme and a great selection of professional development and in house training tools for you to use. 

That's not all, you will also have access to our bespoke benefits platform that allows you to choose the benefits that are most important to you. Oh, and let’s not forget regular company social events, parties and team building activities!


Our Area Managers are an integral part of the Regional Operations team, working closely with the Regional Director, Regional Operations Managers and other key stakeholders to fully support and deliver the Retail Plan.  Each Area Manager has P&L responsibility for c20 (TBC) dual branded shops.  We also need out Area Managers to support digitalisation as we progress more to a digital business.

Our Area Managers:

  • Lead and drive the performance of a team of Shop Managers and Marketplace Managers circa 20 people.
  • Responsible for the rigorous delivery of the business plan and tackle issues specific to your area in the most effective way.
  • Deliver EBITDA targets within your area utilising the scorecard to measure success.
  • Regularly monitor KPIs and data to ensure continuous improvement of shop performance.
  • Have an excellent knowledge of the area in which you operate and a curiosity about competitor activity and what is happening across the industry.
  • Create a high performing team across all of your shops.
  • Take ownership for the operational delivery of the people plan, focusing on engaging and developing colleagues and creating a robust succession plan.
  • Provide in the moment feedback to colleagues, creating a high support, high challenge culture.

Sound exciting? We think so! Read the full Job Description in the ROLE PROFILE


  • You’ll have experience of working in a tough multi-site environment (betting/leisure/retail/hospitality) within a Middle Management capacity leading high-performing teams with a strong track record of improving colleague engagement.
  • Previous experience of P&L ownership.
  • Be a strong implementer who can take appropriate action from a set of agreed plans, data, processes.
  • Be driven and enthusiastic with an ability to inspire and motivate others.
  • Be resilient – this is a fast paced, pressurised environment going through extensive change.
  • Able to build strong, effective working relationships and be an active team member.
  • Authentic, clear communicator with the ability to deliver simple, impactful communications and importantly, not afraid to face into tough conversations and own the message.


This Area Manager role is to cover the North East Region (Newcastle) and to ensure a good work-life balance for our field teams, we’d like you to live as close as possible to that area (Ideally within 20 miles)

Our Area Manager’s are people focused and are visible and present amongst our shops – there will be times you will work from home but we are looking for someone who thrives on being in the thick of it.


If you’re looking for an opportunity where you can add true value to our Retail Operations team, we want to hear from you, and you too could be part of our journey to be crowned the undisputed champion in the sports betting, gaming and interactive entertainment industry.

We’re well on our way to clinching that title – and we’re going to do it in a safe and responsible way. It’s the sheer talent within our teams, who enable us to lead sport betting and entertainment in these bold new directions. Which is why we want you in the team!

After you have applied, why not learn more about some of our colleagues here:

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

Our vision is to be the world leader in betting, gaming and interactive entertainment, and we know that the most successful businesses are the most sustainable ones. Diversity and inclusion is key to sustainability and success and our goal is to attract, engage and retain the best talent globally, bringing the best thinking to our business from inside and outside of our sector. Our ambition is to make sure everyone at Entain feels valued, respected and included. Inclusion is embedded in everything we do, because we know when we feel respected and heard, we do our best work. Sustainability drives everything we do, and doing what’s right is one of our core values. Diverse teams have more creativity, imagination, innovation and problem solving capabilities. We are committed to tackling inequalities and creating a diverse and inclusive business. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.