London, St Pauls
Vacancy Type:
31 (Unikrn)


We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 25 well-known brands and over 25,000 people, but we all play for the same team. When we win, we win together. Our vision is to be the world leader in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

In 2021, Entain acquired unikrn to launch the company’s esports practice. unikrn is one of the world’s preeminent esports betting platforms. unikrn paved the wave in the sports betting industry by offering esports odds across 35 titles, as well as virtual esports and streamer betting. unikrn also boasts a skill-based betting platform that allows players to wager on themselves in ranked matches in the world’s most popular gaming titles.

 Objective of the role:

Craft compelling concepts and copy for unikrn's marketing campaigns across various platforms, ensuring consistency with the brand's voice and targeted audience. Collaborate with cross-functional teams to execute creative concepts that align with marketing objectives, and manage multiple projects to deliver on time and on brand. Stay up-to-date with industry trends to generate fresh and engaging copy, and participate in brainstorming sessions for new ideas.

 Role Responsibilities 
  • Develop compelling concepts and copy for multiple platforms.

  • Collaborate with teams to align creative with brand and objectives.

  • Write consistent, targeted copy that reflects brand voice and tone.

  • Maintain brand messaging guidelines and style guide.

  • Manage multiple projects, meet deadlines, and ensure on-brand delivery.

  • Stay current with industry trends and competitors.

  • Participate in brainstorming and creative exercises.

  • Provide guidance and feedback to external copywriters.

  • Execute A/B testing plans to improve engagement.

Key Skills Required

  • Bachelor's degree in Journalism, Communications, English, or a related field.

  • 3 - 5 years of experience in copywriting, with experience in conceptual copywriting preferred.

  • Exceptional writing, editing, and proofreading skills with an eye for detail.

  • Experience working with cross-functional teams and managing multiple projects.

  • Excellent time management and organisational skills.

  • Strong conceptual and creative thinking, and ability to translate complex ideas into compelling copy that resonates with target audiences.

  • Familiarity with SEO best practices and ability to optimise copy for search engines.

  • Ability to work independently and as part of a team, and collaborate effectively with designers, art directors, and other creative professionals.

 Advantageous Requirements

  • Experience working on campaigns for esports or gaming industry.

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

Our vision is to be the world leader in betting, gaming and interactive entertainment, and we know that the most successful businesses are the most sustainable ones. Diversity and inclusion is key to sustainability and success and our goal is to attract, engage and retain the best talent globally, bringing the best thinking to our business from inside and outside of our sector. Our ambition is to make sure everyone at Entain feels valued, respected and included. Inclusion is embedded in everything we do, because we know when we feel respected and heard, we do our best work. Sustainability drives everything we do, and doing what’s right is one of our core values. Diverse teams have more creativity, imagination, innovation and problem solving capabilities. We are committed to tackling inequalities and creating a diverse and inclusive business. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.