Australia, Sydney
Vacancy Type:
31 (Unikrn)

About the Role

Entain is looking for a Media Manager to join the unikrn team. You will support the Global Head of Media across all aspects of paid media marketing and reporting in your territory. You will have day to day responsibility for market growth, liaising with and managing the local media agencies. As we grow markets, you will have more responsibility through the region. You will form strong relationships with the internal team across analytics, product and finance as well as the global media and marketing teams.

The role requires a competent commercial mind, a sound analytical approach and the confidence to proactively communicate performance and strategy with senior business stakeholders. You will be capable and willing to negotiate for the best commercial agreements that can drive long term program sustainability. The internal job title for the role is Marketing Manager, Media.

In 2021, Entain acquired unikrn to launch the company’s esports practice. unikrn is one of the world’s preeminent esports betting platforms. unikrn paved the wave in the sports betting industry by offering esports odds across 35 titles, as well as virtual esports and streamer betting. unikrn also boasts a skill-based betting platform that allows players to wager on themselves in ranked matches in the world’s most popular gaming titles.

Your Mission

  • Help shape the paid media for your territory, laddering up to global objectives
  • Knowledge in the betting and gambling industry and the key regulatory controls

  • Expertise in local gaming, local audience and esport industry

  • New affiliate/network partner outreach and analysis

  • Relationship management skills and ability to identify and drive new opportunities with existing partners. 

  • Define a performance marketing strategy for your territory

  • Negotiation of commercial terms

  • Performance analysis of paid media channels & recommendations for adjustments to current channels used

  • Internal stakeholder and agency relationship management

  • Business performance reporting

  • Conference planning and attendance

  • Other digital marketing responsibilities as required. 

Your Profile

  • Minimum 2+ years work experience in an internal media role at a betting/gambling company in the territory.
  • Strong knowledge of gaming and esports market in your territory as well as globally (ideally but not essential)

  • A network of media and affiliate partners with a strong relationships built in the market

  • Sound understanding of performance marketing technology and attribution methodology

  • Commercial experience across multiple performance based commission models including; Revenue Share, CPA, CPL, CPI, CPM

  • Familiarity with digital marketing tools such as Google Analytics.

  • Competent in Excel.

  • Organizational/prioritization and workload management skills

  • Fluent in written and spoken English

  • Flexibility in working pattern with clients and colleagues based in the USA, Europe and Australia.

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

Our vision is to be the world leader in betting, gaming and interactive entertainment, and we know that the most successful businesses are the most sustainable ones. Diversity and inclusion is key to sustainability and success and our goal is to attract, engage and retain the best talent globally, bringing the best thinking to our business from inside and outside of our sector. Our ambition is to make sure everyone at Entain feels valued, respected and included. Inclusion is embedded in everything we do, because we know when we feel respected and heard, we do our best work. Sustainability drives everything we do, and doing what’s right is one of our core values. Diverse teams have more creativity, imagination, innovation and problem solving capabilities. We are committed to tackling inequalities and creating a diverse and inclusive business. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.