We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.
You will be responsible for the planning: execution of the (Brand) Proposition plan, creating market-leading experiences which attract, reward and retain our customers. You will support the (Brand) Proposition Manager in the planning and performance review of all promotions, with a focus on the optimization of the proposition budget to deliver maximum ROI and KPIs
You will collaborate with internal stakeholders to deliver a unified customer experience across multiple touchpoints, maximising the performance of our proposition. You will also be responsible for analysing and communicating the performance of the propositions and to make recommendations for continuous improvements to better attract, reward and retain new and existing customers.
What you'll be doing:
- Support the Proposition Manager in the creation of the proposition plan
- Collaborate with internal stakeholders including CRM, Performance Marketing & Brand Marketing to deliver a unified Gaming Proposition
- Oversee the campaign creation and execution of the Proposition plan. This includes the mechanics and pay out structures as well as briefing Gaming Promotions, CRM, Creative, Performance Marketing, CS, Operations, Content and any other relevant stakeholders
- Planning and sign-off on Promotional campaigns and Product launches
- Daily & weekly analysis of promotional engagement, cost, and ROI
- Own and deliver key initiatives to drive weekly performance on the back of opportunities identified in promotional analysis
- Conduct frequent market and competitor analysis with a focus on promotions and retention tactics
- Work closely with the CRM team to ensure the effective delivery of all promotional communications to our customers
- Work closely with the Commercial & Content teams to ensure all games are segmented accurately on-site, including game positioning and promotion inclusion
- Collaborate with the Brand and Performance teams to promote Product Launches & Promotional campaigns effectively across all appropriate channels
- Collaborate with the wider Gaming Promotions team to ensure all activity is integrated & complimentary
- Collaborate with the business centres of excellence areas to provide information, support and assistance on Gaming across our Brands
- Ensure the Proposition plan supports the Company’s Responsible Gambling standards and is strictly compliant within all advertising, legislative and licensing conditions these include the creation of comprehensive Terms and Conditions and regular liaison with compliance teams.
- Support the Operations Executives in the execution of all initiatives whilst delivering operational efficiencies
- Support with operational tasks for other Gaming Brands
- Support with the training and development of new team members
What we need from you:
- Experience planning and delivering promotional campaigns
- Experience working across multiple projects simultaneously
- Good experience with retention and customer experience tactics
- Experience working effectively as an individual and as part of a larger team
- Excellent IT skills including Microsoft Office; Word, Excel and PowerPoint
- Excellent communication, interpersonal, time management and organisation skills
- Exemplary written and spoken English
- Confident in analytical storytelling and reporting
Competencies / behaviours
• Self-starter with high-energy and a proactive approach
• Strong communicator
• Detail orientated whilst being able to see the ‘big picture’
• Self-motivated with excellent organisational skills
• Analytically-minded with a desire to review and understand performance
• Comfortable under pressure and able to meet tight deadlines
What we can offer you:
• We're a fast-paced, high-tech and progressive company which means from day 1 you'll have an opportunity to make a real impact to the business
• Big focus on personal and professional development
• Flexible benefits package including (annual bonus, employee share scheme, private medical, life assurance, income protection, matching pension contributions, enhanced vacation package, discounted gym membership) with the ability to flex your benefits package to suit your needs
• Amazing Mediterranean lifestyle, where you can spend summer at the beach, ski in the nearby mountains in winter and visit cities such as Malaga, Seville, Cadiz or Granada, which are all close by. We offer a great relocation package to help make the move easy!
• Newly refurbished offices, with chillout spaces and modern facilities
• Fantastic programme of free social activities, from our legendary summer parties and Friday night drinks to weekend trips to the major Spanish cities and morning office breakfast, we've got you covered.
• We're as passionate about sports as you are, if you can name a sport, we've probably got a company team.
