Vacancy Type:
30 Sep 2023
19 (PartyCasino)


We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players and for ourselves.


It’s a safe bet that the next chapter of the Entain story is going to be epic on a truly global scale. Want to know more? Click here for a short video. 



We offer a competitive industry salary plus a generous annual company bonus. Other benefits include 25 days annual leave, pension scheme (matched up to 6%), private healthcare, a free subscription to the wellbeing app Unmind, our share save scheme and a great selection of professional development and in house training tools for you to use. 


That's not all, you will also have access to our bespoke benefits platform that allows you to choose the benefits that are most important to you. Oh, and let’s not forget regular company social events, parties and team building activities! 




We are seeking a Senior SEO Executive to join our Performance Marketing team, with a hybrid schedule from our London office (St Paul’s until Summer, then our new office in One Stratford Place). We're looking for candidates who are passionate about creating a career for themselves and want to be part of a global, fast-paced business, with a deep knowledge of SEO and ambitions to drive the business forward.

Working alongside the Casino and Poker SEO Managers and the wider SEO team to drive growth from organic search, the Senior SEO Executive will support in executing the SEO strategy for multi-regional web properties, with a primary focus on content and off-page activities.

The ideal candidate will help shape the organic search strategy and perform key SEO functions to meet business objectives, including running content audits, identifying content gaps, performing keyword research and on-page optimization, managing link building and backlink audits. Supported by the wider marketing team and content production agencies, this person will also use existing reports to track performance.

Our ideal candidate is passionate about the latest trends in SEO and is ready to test and learn to decide on the best approach – in return, we can offer autonomy and access to SEO experts to learn from across the business as you build your career.



  • 2-3 years of SEO experience including outreach, content and onsite technical SEO, with a focus on content
  • Good understanding of search engine success factors, algorithms, SEO best practices, industry trends and threats
  • Strong track record in execution and implementation of successful SEO content strategies
  • Proven ability to manage collaborate with internal and external stakeholders. Key stakeholders for this role include central Technical SEO teams, Party Performance Marketing, Party Brand & Content and SEO agencies. The role sits within Performance Marketing but has touchpoints across many others, so excellent interpersonal skills and the ability to work collaboratively within a large organisation is essential
  • Highly organised with the ability to plan and prioritise, with a solution-focused approach
  • Good understanding of technical SEO with some experience (including redirects, paginated pages, XML sitemap, canonical tags, hreflang tags etc)
  • Experience using a CMS


Sound interesting? We think so!  

To read the full job description please head over to and click on the role profile to download the full job description. 




If you’re looking for an opportunity where you can add true value to a team, we want to hear from you, and you too could be part of our journey to be crowned the undisputed champion in the sports betting, gaming and interactive entertainment industry.  

We’re well on our way to clinching that title – and we’re going to do it in a safe and responsible way and it’s the people behind the tech, and the sheer talent within our teams, who enable us to lead digital entertainment in these bold new directions. Which is why we want you in the team!  

After you have applied, why not learn more about some of our colleagues here: 


About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

Our vision is to be the world leader in betting, gaming and interactive entertainment, and we know that the most successful businesses are the most sustainable ones. Diversity and inclusion is key to sustainability and success and our goal is to attract, engage and retain the best talent globally, bringing the best thinking to our business from inside and outside of our sector. Our ambition is to make sure everyone at Entain feels valued, respected and included. Inclusion is embedded in everything we do, because we know when we feel respected and heard, we do our best work. Sustainability drives everything we do, and doing what’s right is one of our core values. Diverse teams have more creativity, imagination, innovation and problem solving capabilities. We are committed to tackling inequalities and creating a diverse and inclusive business. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us. We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.